Binary Fountain Appoints New Executive

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Binary Fountain announces that Asim Walia has been named Executive Vice President

Binary Fountain, an enterprise social intelligence company.
I am thrilled to join this phenomenal management team. It’s very exciting to help bring such a disruptive product to the market. I look forward to helping Binary Fountain continue its dominance in social intelligence.

Binary Fountain, the SaaS based social intelligence company, announced it has appointed Asim Walia as Executive Vice President of Sales and Marketing. In this new role, Walia will leverage his diverse experience to accelerate customer acquisition and to enhance Binary Fountain’s position as a market leader. Walia plans to hire a nationwide sales force to focus efforts in their targeted verticals, while also driving customer satisfaction and retention. Walia will report directly to Binary Fountain’s CEO, Ramu Potarazu.

“We are truly honored to add Asim to the Executive team. With his background and success in building out Sales and Marketing organizations this will help Binary Fountain in our continued expansion”, said Potarazu.

For the past fifteen years, Walia has had a tremendous impact on SaaS organizations. His experience and proven track record of success ranges from the Fortune 500 to private equity. Prior to joining Binary Fountain, Walia held executive positions at multiple companies such as Sallie Mae, where he built and managed the nationwide sales team selling cloud solutions to Colleges and Universities. In his most recent role, Asim served as Senior Vice President at FrontStream Payments, an Arsenal Capital company. He was responsible for global sales, organic growth strategy, and acquisitions, such as FirstGiving, a leader in peer-to-peer fundraising. His ability to build strong customer relationships, cultivate partner channels and execute accelerated growth strategies makes him a key addition to Binary Fountain’s leadership team.

“I am thrilled to join this phenomenal management team. It’s very exciting to help bring such a disruptive product to the market. I look forward to helping Binary Fountain continue its dominance in social intelligence,” said Walia.

About Binary Fountain
Binary Fountain is a social intelligence company that extracts operational feedback from customers and distills the data into actionable insights. The cloud-based technology platform enables organizations to integrate both social media content and survey data into their operational decision-making processes resulting in better customer engagement and quality of services.The software platform disrupts the traditional processes, creating value for an entire organization’s ecosystem.

Binary Fountain’s enterprise suite of industry-specific social intelligence solutions enables leading organizations to improve the customer experience across all touch points. Marketing, operations, and executive leadership use Binary Fountain to listen to, understand and take action on ever-changing customer sentiments to benchmark performance against competitors and increase and sustain customer loyalty, profits and market share. Binary Fountain’s flagship offering is a real-time solution that mines credible customer feedback from social media and enterprise systems to equip brands, regions, and units with the actionable insights needed to improve guest satisfaction and loyalty, increase revenue and drive sustainable bottom-line results.

Presently, a number of customer satisfaction focused organizations rely on Binary Fountain tounderstand the customer perspective, act upon it and drive comprehensive operational intelligence throughout the service organization.To date, Binary Fountain has processed well over 3.5 million reviews for over 1400 locations.

For more information, visit or e-mail media(at)BinaryFountain(dot)com.


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Asim Walia
Binary Fountain
+1 (571) 926-3158
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