Art and Non-Vocational Education in Australia Industry Market Research Report Now Updated by IBISWorld

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The Art and Non-Vocational Education in Australia industry has had a volatile five years due to declining international student enrolment. For this reason, industry research firm IBISWorld has updated its report on the Art and Non-Vocational Education industry in Australia.

IBISWorld Market Research

IBISWorld Market Research

The high Australian dollar and safety concerns caused the international student segment to decline.

The Art and Non-Vocational Education industry in Australia is highly fragmented, offering a variety of educational services to a diverse market comprising individuals and corporations. Although the various segments exhibit differing trends, due in part to shifting fads and preferences, the industry's fortunes are generally tied to economic conditions. According to IBISWorld industry analyst Lauren Magner, “The industry's reliance on business customers, the exchange rate and the level of household discretionary income exposes the industry to some revenue volatility.” Over the five years through 2013-14, IBISWorld expects that industry revenue will grow at an annualised 2.9% to $5.2 billion. Following the global financial crisis, business confidence levels fell significantly, leading to weaker demand from corporate clients. In an effort to cut costs and preserve profitability, businesses have scaled back expenditure on discretionary services, such as professional development courses.

After the initial surge in demand for English Language Intensive Courses for Overseas Students (ELICOS), international student enrolments have declined markedly over the past five years, falling from 1.1 million enrolments in ELICOS in calendar year 2009 to 0.7 million in 2012. The ELICOS segment of the industry in particular has suffered due to the high Australian dollar and safety concerns following incidences of violence against international students. “The implementation of the second stage of the Knight review in March 2012 has relaxed student visa application rules and this, combined with a fall in the value of the Australian dollar, is expected to encourage an increased number of international student enrolments over the next five years,” says Magner. An improvement in student numbers is already evident, with an estimated 13.6% increase in enrolments in 2013. This is expected to contribute to revenue growth of 1.8% in 2013-14.

Demand for tutoring services has surged over the past five years, as parents seek to provide their children with a competitive advantage to ensure acceptance into their preferred tertiary programs. As school education standards continue to reach new heights over the next five years, this trend is expected to continue strongly. Improvements in economic conditions, the forecast depreciation of the Australian dollar and continued growth in discretionary income are expected to boost revenue for the Art and Non-Vocational Education industry. The industry exhibits a low level of concentration, with no one player controlling a significant amount of revenue.

For more information, visit IBISWorld’s Art and Non-Vocational Education report in Australia industry page.

Follow IBISWorld on Twitter:!/ibisworldau

IBISWorld industry Report Key Topics

Companies in this industry offer a range of education and training services. Industry operators include tutoring services, ELICOS providers, driving schools and performing arts colleges. The industry excludes pre-schools, kindergartens, schools, higher education institutions, technical and further education (TAFE) colleges and sports instructors.

Industry Performance
Executive Summary
Key External Drivers
Current Performance
Industry Outlook
Industry Life Cycle
Products & Markets
Supply Chain
Products & Services
Major Markets
International Trade
Business Locations
Competitive Landscape
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Industry Globalisation
Major Companies
Operating Conditions
Capital Intensity
Technology & Systems
Revenue Volatility
Regulation & Policy
Industry Assistance
Key Statistics
Industry Data
Annual Change
Key Ratios

About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit or call (03) 9655 3886.

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Gavin Smith
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