San Francisco, CA (PRWEB) February 07, 2014
Today more than ever, companies are listening to consumers; especially those key influencers whose opinions are widely shared and adopted through online channels. Through the use of sentiment analysis organizations are able to go beyond traditional text analytics to gauge not just what a customer is precisely saying, but also the feeling behind the words.
The language of social media is often noisy and non-standard, presenting a challenge to language processing. Vita Markman, Research Engineer and Computational Linguist from Samsung, will show attendees at the Sentiment Analysis Innovation Summit, how linguistically-informed algorithms can be adapted to an industry setting as well as tailored to the language of social media. Eric Bax, Director of Marketplace Design at Yahoo! will discuss the challenges that arise from daily analyzing the billions of data points that are present in the social web; Eric will show how he handles this task through sentiment analysis and machine learning.
“Social media has provided us with massive amounts of consumer feedback, presenting companies with the challenge of interpreting this data correctly and using it effectively to manage and grow their businesses,” said Heather James, Director, Global Operations at Innovation Enterprise. “The Sentiment Analysis Innovation Summit will give attendees the opportunity to network with their peers, and learn about the newest techniques used to gain a better understanding of consumer preferences, market trends and brand awareness.”
Don’t miss the opportunity to hear from over 20 industry speakers, as they share case studies that will give you valuable insight to enhance your text analytics & natural language processing practices. For a complete list of speakers, agenda and registration details for the Sentiment Analysis Innovation Summit visit http://theinnovationenterprise.com/summits/sentiment-analysis-innovation-san-francisco-2014/speakers.
About IE.: Innovation Enterprise, a CFO Publishing company is an independent business-to-business multi-channel media brand focused on the information needs of Senior Finance, Operations, Planning, Strategy, Decision Support & Advanced Analytics executives. Products include IE.Summits, IE.Finance, IE.Analytics, IE.Operations, IE.Strategy, IE.Membership and IE.Insights. Whether it's delivered online, or in person, everything IE produces reflects the company's unshakeable belief in the power of information to spur innovation.