Virgin Group Founder Sir Richard Branson to Headline Screening of "Breaking the Taboo" in Miami, Florida

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Univision’s Maria Elena Salinas will moderate a panel discussion with Branson and three other panelists to discuss how the war on drugs has failed. Groundbreaking documentary by Sundog Pictures is narrated by Oscar winner Morgan Freeman & includes an interview with President Clinton.

Sir Richard Branson will be attending a screening of the critically acclaimed documentary “Breaking the Taboo,” in Miami, Florida on February 12th, 2014. Branson, in his role as a member of the Global Commission on Drug Policy, has been leading town hall meetings in Europe and the United States, highlighting why the global war on drugs has failed, which is also the central theme of “Breaking the Taboo.” This will be the first time the documentary is screened in Miami.

Narrated by Oscar-winning actor Morgan Freeman, “Breaking the Taboo,” takes a critical look at how after 50 years of prohibition, illicit drugs are now the third most valuable industry in the world after food and oil. Speaking during the documentary former US President Bill Clinton admits, “Obviously if the expected results were that we would eliminate serious drug use in America and eliminate the narco-trafficking networks, it hasn’t worked.”

In echoing President Clinton’s comments, Branson said, “I am looking forward to being in Miami which is a major gateway to and from Latin America and thus no stranger to the so-called war on drugs. I hope this panel discussion will help foster a better understanding why current drug policies need to change.” The event comes as the State of Florida has placed a medical marijuana referendum on its 2014 ballot.

The panel discussion will be led by Unvision’s Maria Elena Salinas, and participants include: Clarisa Linares, Program Coordinator for the Miami-Dade Juvenile Drug Court; Ben Pollara, Campaign Manger for People United for Medical Marijuana; and former Tampa Bay Buccaneers Player Randy Grimes.

Filmed in eight countries with 176 interviews, “Breaking the Taboo” follows The Global Commission on Drug Policy on a mission to break the political taboo over the US-led War on Drugs and expose what it calls the biggest failure of global policy in the last 40 years. The film has the support of four former US Presidents.

“Breaking the Taboo” sets out facts and figures on a war that is failing on all fronts. The film calls for its audience to demand an honest debate amongst politicians and to break the taboo on a subject that for many decades has been viewed by the majority of world leaders as “political suicide.”

“Breaking the Taboo” has also garnered the support of Virgin founder Sir Richard Branson and Oscar winning actor Morgan Freeman, who have recorded viral announcements encouraging the public to “Break the Taboo” on the war on drugs. Virals can be viewed and the campaign followed on: #BreakTheTaboo. Follow @TabooBreakers #BreakTheTaboo #WaronDrugs

“Breaking the Taboo” is produced by Sam Branson’s indie Sundog Pictures and Brazilian co-production partner Spray Filmes and was directed by Cosmo Fielding Mellen and Fernando Grostein Andrade.

Future screenings of “Breaking the Taboo” are planned for 15 venues in the United States, England, Malaysia, Thailand and Australia.

Media wishing to attend the event should email Nicolla Hewitt Communications at NH(at)NicollaHewitt(dot)com.

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