Surging Demand for Napoleon Products in Europe Accelerates Expansion Plans

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Wolf Steel Group, manufacturer of Napoleon products, announces the acceleration of its strategic plans in Europe, expanding both in the Netherlands and Austria.

Austria's Current Offices
This investment signifies Napoleon’s on-going commitment to our European market.

An immediate expansion of its facilities and personnel is underway to accommodate record growth and the surging demand and success for Napoleon products.

Wolf Steel Group’s European operations will be moving into a larger 85,000 square foot (8,500 square meter) distribution centre located in Geldermalsen, Netherlands and at the same time the company will also be moving its Austrian division to a larger facility at Weistrach, Austria.

In order to enhance and streamline delivery to its customers, Wolf Steel Austria and Wolf Steel Holland will be combined into Wolf Steel Europe BV.

“We are very pleased by the success of our Napoleon brand in the European markets we serve,” stated Wolfgang Schroeter, the CEO of the Wolf Steel Group. “The business expansion plans we are announcing today are in response to the growth and demand from these markets, as well as adding capacity to serve our customers better and launch new products in the coming months for which we believe we are uniquely positioned.”

“This investment signifies Napoleon’s on-going commitment to our European market,” continued Mr. Schroeter.

Effective January 2014, the Company will be in a position to service and support its European customers from this new distribution centre.

About Wolf Steel Ltd.:
It all began in 1976 when a small steel fabrication business launched by Wolfgang Schroeter started manufacturing steel railings in Barrie, Ontario, Canada. At that time, no one could imagine the incredible future that lay ahead for Wolf Steel Ltd. and eventually Napoleon® Fireplaces and Napoleon® Gourmet Grills.

Since the first wood stove rolled off the production line over 35 years ago, WolfSteel’s commitment was to be distinctive and successful in everything they do. Napoleon’s commitment to producing quality products combined with honest, reliable service has proven to be successful framework to ensuring the continued rapid growth of the company. Napoleon® is an ISO9001 - 2008 registered company and now operates with 1.4 million square feet of manufacturing space and employs over 1,000 associates.

Napoleon® is North America’s largest privately owned manufacturer of quality wood and gas fireplaces (inserts and stoves), gourmet gas and charcoal grills, outdoor living products, waterfalls and a complete line of Heating & Cooling equipment.

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Justin Spray
Wolf Steel Ltd.
+1 (705) 726-4278 Ext: 108
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