Full Steam Ahead for ZipBin® - Neat-Oh! Partners with Fisher-Price for Thomas & Friends®

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Neat‐Oh! Enters Into Partnership with Fisher‐Price for Thomas &Friends®

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Neat-Oh! partners with Fisher-Price for Thomas and Friends

Neat‐Oh! International, LLC, the global leader in innovative children’s storage, and Fisher‐Price, Inc., a wholly owned subsidiary of Mattel, today announced an agreement for Fisher‐Price to develop a Thomas & Friends® Wooden Railway storage product utilizing Neat‐Oh!’s patented transforming toybox™ ZipBin® technology.

Imaginations travel easily but too often toys do not. Neat‐Oh!’s flagship ZipBin brand represents a fresh and unprecedented play, stow and go solution for Thomas enthusiasts on the move. An innovative product born of messiness, ZipBin products transform from storage container to themed play‐mat with only a few simple “zips.” Stackable, portable and cutting‐edge in its design, ZipBin eliminates clutter and helps take the pain out of the post‐playtime routine.

Now Thomas, Percy, James, Gordon and the rest of the engines from the Island of Sodor join the expanding ZipBin family. The Fisher‐Price® storage product with ZipBin technology will make it easier than ever for children to play with their best friend Thomas wherever they go. When zipped up, the outside of the bin is beautifully decorated to look just like Thomas! Unzip the bin and it opens up into a fun‐filled playmat! The interior is decorated with familiar scenes, destinations and friends from the Island of Sodor, including Knapford Station, the Ffarquhar Quarry and Cranky the Crane! Children can use their Wooden Railway engines and accessories to play on the surface of the ZipBin play‐mat for endless adventures. Best of all, you can neatly store your child’s play pieces inside until the next playtime.

Wayne Rothschild, President, Neat‐Oh! International, says: “For more than three decades, Thomas the Tank Engine™ and his friends have delighted young children around the world. With this exciting partnership between ZipBin and Fisher‐Price, those children will now be able to play, stow and take their Thomas & Friends Wooden Railway engines and accessories wherever their own tracks, and their imaginations, lead them.”

Thomas & Friends invites children to enter a world of imagination through the tracks of a train and the words of a story. Children embark on adventures with their engine friends while experiencing timeless life lessons of discovery, friendship and cooperation. Thomas & Friends track systems inspire children to build their own unique worlds and create their own exciting adventures, promoting critical motor skills, emotional awareness, self‐directed play and color/number recognition.

The ZipBin agreement with Fisher‐Price now enables children to easily build and transport these worlds, as well as promoting the additionally useful family‐friendly value of organizing and neatly stowing their toys when playtime is over.

Thomas & Friends ZipBin products by Fisher‐Price are expected to hit the shelves in 2015.

About Neat‐Oh! International, LLC http://www.neat-oh.com
Neat‐Oh! manufactures patented “smart” children’s toy storage solutions, providing access to all the toys stored inside – even the ones at the bottom of the bin. This helps children find just the toy they want without having to dump out the contents of the bin. No dumping means a lot less mess! Stackable, portable and cutting‐edge in their design, Neat‐Oh! products have won over 75 Awards for excellence including many prestigious Oppenheim Awards. Neat‐Oh! products exceed required child safety standards. With retailers in 80+ countries and partnerships with key global brands, Neat‐Oh! products are the #1 choice for Parents and Kids around the world.

About Fisher‐Price® http://www.fisher-price.com
Fisher‐Price, Inc., a subsidiary of Mattel, Inc. located in East Aurora, N.Y., is the leading brand of infant and preschool toys in the world. The company’s legacy of high quality toys has enhanced early childhood development for more than 83 years. Some of the Company’s best‐known “classic” brands include Little People®, Power Wheels® and Imaginext®. Fisher‐Price is also a leading developer of baby gear products (infant swings, bouncers, high chairs), as well as a wide array of character-based toys inspired by high quality children’s programming such as Dora the Explorer™, Mickey Mouse Clubhouse and Thomas & Friends®. The Company’s website, http://www.fisher-price.com as well as its Facebook page, http://www.facebook.com/fisherprice provide valuable information and resources to parents and grandparents around the world.

About Thomas & Friends®
Thomas the Tank Engine was created by a father for his son over 65 years ago and today is enjoyed by families in more than 185 territories and in 30 languages. The #1 blue engine and his friends invite children to enter a world of imagination through the tracks of a train and the words of a story. Children embark on adventures with their engine friends while experiencing timeless life lessons of discovery, friendship and cooperation. Thomas & Friends makes tracks to great destinations on PBS KIDS®, Sprout® and with downloadable episodes available through iTunes. For more information about the world of Thomas the Tank Engine and his friends, please visit http://www.thomasandfriends.com. Follow Thomas on Facebook at http://facebook.com/thomasandfriends and Twitter @TrueBlueEngine.


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Dee Farrell
Neat-Oh! International LLC
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