CUnet Named Best in Class for Compliance – Second Year in a Row

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Awarded 2014 Best in Class Compliance LeadsCouncil LEADER Award

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CUnet was awarded the 2014 Best in Class LEADER Award, presented by LeadsCouncil, an association comprised of inquiry buyers and inquiry sellers. This award acknowledges the superior work CUnet performs in the pursuit of identifying high quality student prospects for its higher education clients. CUnet also won the Best in Class Compliance LEADER Award in 2013, making this year’s award the second consecutive win for CUnet in this critical category.

“Compliance is a major focus for our clients, so it’s a major focus for us,” explained Kim Kelly, managing director of CUnet services. “Schools want to know that the student prospects they contact are truly interested in their school. In addition to compliance, it’s a matter of campaign efficiency and efficacy.”

The LEADER Awards are presented by the LeadsCouncil to help inquiry buyers identify partners that best suit their needs. The LeadsCouncil is an independent association whose members are united in a common goal of promoting best practices and fostering trust within inquiry generation across a number of verticals including higher education.

“To say I’m proud of this award would be an understatement,” said Todd Eicher, CEO of CUnet. “At CUnet, we hold ourselves accountable to lowering overall student recruitment costs while driving enrollment growth. We are setting the bar for high standards within higher education inquiry generation, and this Best in Class Compliance LEADER Award confirms that the industry has taken notice.”

With an exclusive focus on higher education performance marketing, CUnet uses its deep understanding of the unique marketing opportunities and compliance challenges that colleges and universities face to build customized campaigns that combine pay-per-inquiry and pay-per-click campaigns with other digital media tactics to efficiently achieve enrollment targets. All CUnet marketing efforts benefit from the intelligence of Sparkroom, CUnet’s proprietary software and the most powerful and widely deployed performance marketing application for higher education.

For more information about CUnet’s expertise, products and services in higher education enrollment marketing, including our Enforce compliance monitoring solution, please visit

About CUnet
For more than a decade, CUnet’s enrollment marketing experts have helped colleges and universities reach, recruit and enroll the best students for their programs. With the industry’s leading technology platform, a comprehensive set of online marketing services and a network of targeted media providers, CUnet partners with higher education institutions to deliver student candidates, holding itself accountable to lowering overall acquisition costs while driving enrollment growth. CUnet’s recruitment marketing services are supported by a network of proprietary websites, including their flagship site, and by Sparkroom, the most powerful performance marketing application for higher education. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus, NJ, CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit

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Kathy Bryan
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