NEW YORK, NY (PRWEB) February 11, 2014
Opentopic (http://www.opentopic.com), a new platform designed to make content discovery and distribution profoundly simple for marketers, especially within media and publishing, education, non-profits, technology companies and professional services, today announced that it has raised a $825K financing round. The total investment in the New York-based firm combines contributions from Opentopic founder and Chairperson Sophie Reinauld, serial entrepreneur and Opentopic CEO Christian Jorg, also a serial entrepreneur, and True Global Ventures, an investment firm comprised of the world's leading technology entrepreneurs-turned-angel-investors.
“Today more companies are turning to content marketing as a simple and cost-effective way to build new and lasting relationships with customers. But, the investment in content development and heavyweight platforms can actually undermine the benefits that attract marketers to content in the first place,” said Christian Jorg, CEO of Opentopic. “At Opentopic, we believe that content marketing doesn’t have to be complex to be effective, and so we’ve created a platform that makes it surprisingly simple for marketers to acquire and engage customers with a steady stream of meaningful content. Now, with investment from True Global Ventures, we’re better positioned to grow our customer portfolio especially in the US, France, Germany and Singapore where we have already our existing customers and where True Global Ventures has a strong presence.”
Opentopic’s content marketing platform reduces the time it takes to discover relevant content and streamlines the steps required to package and distribute that content across the web, including social networks and email. Launched in private beta in April 2013, Opentopic became available to the public in the fall of 2013. The company has already attracted 20 customers, including Vinci Construction and media brands such as Elle and Marie Claire.
"With its easy to use platform and deep understanding of content marketing’s processes and objectives, Opentopic is uniquely positioned to support marketers in this time of explosive demand for content marketing,” said Dušan Stojanović, founder of True Global Ventures who was elected Angel of the Year in Europe by EBAN. ”We are very impressed by Sophie Reinauld’s execution and the talent she has attracted to the business, especially CEO Christian Jorg. We couldn’t be more excited to work with Sophie and Christian and the Opentopic team.”
Opentopic founder Sophie Reinauld also founded L'Agence, along with a fellow journalist, and Mediangles, a pioneering Internet marketing company that was later sold to Ipsos group. She is currently based in Europe where she heads Business Development and Sales for Opentopic.
Opentopic's new relationship with True Global Ventures has already resulted in new business. "We found that Opentopic is easy to use and extremely effective in supporting the discovery of quality content across the web and, notably, in different languages," said Kreso Gudelj the CEO of Adriatic-home.com, another company for which Dušan Stojanović is the lead angel investor. "We are excited about the pipeline of social media distribution outside of the standard US social media and its push also into emerging markets social media.”