(PRWEB UK) 11 February 2014
Wiseye Customer Behaviour Analytics harnesses cutting edge patented CCTV technology to offer high street retails detailed analytical data with more than 92 per cent accuracy. The technology has been developed in Israel, and successfully implemented throughout Israel and across Europe. It enhances the customer experience and increase the stores’ profitability, whilst saving you money by preventing overstaffing.
Understanding and positively engaging with the customer is paramount to the success of any retail business in today’s challenging climate. Wiseye offers high street retailers a unique opportunity to stay one step ahead of their rivals by empowering the management team to strategically control their enterprise with a 360-degree view of their store’s performance. Wiseye accurately counts people at very high densities, observes traffic patterns and detects objects whilst comparing standard, self-checkout and express lanes; and reconfiguring staffing levels to optimise profitability. Point of sale transaction data can be integrated within the technology to better understand the impact of customer service levels on sales, empowering store managers to quickly address any issues relating to queue efficiency, staff performance, store layout and much, much more. This results in improved customer service and increased sales.
Behaviour analytics is a must-have for retailers who want to monitor the outcome of their marketing and merchandising decisions using accurate live and historical data to strengthen the relationship with their suppliers.
The store managers can:
· View current wait times for individual and multiple points of sale.
· Receive alerts via email or text message, activate an announcement in store, when queues become too long.
· Monitor the performance of point of sale staff and make adjustments where necessary to maintain high levels of customer satisfaction.
· View customer numbers in store both live and historic.
· Compare conversion rates within a predetermined date range.
Wiseye is simple to install and incredibly reliable. Wiseye engineers install the hardware in store and the analytical specialists, based in Israel, will commission and then monitor each device, proactively alerting the store if a device is not communicating correctly. This ensures that the data received is accurate and reliable at all times.
The UK-based Wiseye Partnership Program provides hands-on support to deliver bespoke performance-related data to enable the store manager and senior management to identify areas of the store that require additional attention and take full advantage of missed opportunities.
Please take a look at our promotional Videos:
To find out more about what Wiseye Customer Behaviour Analytics has to offer your business, please don’t hesitate to contact Paul Telford for an informal chat or to arrange a demonstration.