What is NekNomination? NoBullying.com Investigates Today

What is NekNomination? NoBullying.com releases today a guide to the latest dangerous trend taking Europe by storm http://nobullying.com/what-is-neknomination-bullying-peer-pressure-and-death/.

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“This is one of the saddest results of peer pressure mixed with the encouraging space provided by the cyber world.”

London, UK (PRWEB) February 10, 2014

NekNomination is an online drinking game popular over social media networks such as Facebook, Twitter and Youtube. The game recently came into the public eye after the death of two young men in Northern Ireland as a result of participating in Neknomination. NoBullying.com releases a guide today that examines the dangerous trend of NekNomination.

The premise of the Neknomination is basically someone filming himself or herself finishing off an entire bottle of hard strong liquor in one sitting and screaming another friend’s name at the end of the video daring them to do the same and so on, all happening under the hashtag #NekNominate. In this latest craze – some people can be seen to drink multiple drinks and call out multiple friends names, sharing the video on social media adding peer pressure for their friends to copy or better the dare and pass it on to more people, adding to its viral growth in the past months.

Experts say that the danger of Neknomination stems from the fact that young males are often encouraged to participate out of peer pressure, being called “sissy” and “coward” when they refuse to take part in it. Reports have also come out saying the game is spreading like wildfire amongst college students in Ireland, the United Kingdom, Australia and South Africa, even some students have gone to the point of interrupting lectures to chug down bottles of alcohol while another student films them. Youtube has gone to flag all NekNomination videos as “advisory content”, urging viewer discretion and more sane drinking choices.

Macartan Mulligan, Co-Founder of NoBullying.com, said “This is one of the saddest results of peer pressure mixed with the encouraging space provided by the cyber world.”

He added that parents and teachers should make a point to educate the younger generations about the sad outcome of bullying online and off line. According to Mulligan, it is quite imperative to press for more firm laws condemning all acts of bullying and harassment.

NoBullying.com features many pages dedicated to parents, teens, teachers, health professionals as well as posts related to cyber safety and the latest news about law making concerning curbing Bullying worldwide as well as inspirational Bullying Poems and Bullying Quotes.

The website makes a habit of updating its bullying statistics and cyberbullying statistics regularly because it is essential to understand how widespread the bullying epidemic is.

He also added that anyone suffering from bullying in any form or way can always reach out to the team of NoBullying and they will be given advice on how to stand up to bullying or protect themselves online.


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