“It’s especially gratifying to be honored twice for our recently enhanced conversion optimization services.” - PPI CEO Stacy Williams
Atlanta, GA (PRWEB) February 10, 2014
Prominent Placement (PPI), a leading Atlanta search engine marketing company, is a finalist for four of this year’s Atlanta Marketer of the Year (AMY) Awards, presented by the Atlanta Chapter of the American Marketing Association (AMA).
AMY judges nominated PPI in the categories of Web & Interactive Marketing for work with Alfresco and Walton Communities, and Search Marketing for work with NexTraq and Recall.
Winners will be announced at Atlanta’s Fox Theatre, on March 14.
“We are delighted to be recognized once again for our work,” said PPI Founder and CEO Stacy Williams . “It’s especially gratifying to be honored twice for our recently enhanced conversion optimization services.”
Each year the AMA Atlanta awards recognize the most creative and effective local marketing campaigns, as determined by a panel of national marketing leaders.
PPI’s Web & Interactive Marketing recognition comes in the Lead Generation/Ecommerce subcategory for work done with Walton Communities, a Marietta-based apartment developer, and global enterprise content management innovator Alfresco.
PPI guided a summer 2013 redesign of the Walton Communities website, incorporating in-depth research, user testing and strategic recommendations to drastically improve both bounce rates and user engagement. Also in the spring, PPI lent its expertise to an Alfresco campaign to boost lead generation through search marketing. Using A/B testing and other conversion rate optimization tactics, PPI helped Alfresco achieve some of its highest-ever response rates from key lead generation pages.
PPI’s Search Marketing nominations come in the SEO and Pay-Per-Click subcategories for work with Atlanta-based fleet tracking solution NexTraq and Recall, a global information management provider headquartered in Atlanta.
Approached in the spring to turn NexTraq’s website around, PPI’s SEO team employed an innovative strategy blending the latest in structured data, keyword research and content creation. The results: NexTraq saw a significant rise in search engine rankings and increases in qualified search traffic that remain steady even today.
Facing a dip in phone leads, Recall approached PPI last spring hoping to increase qualified calls. PPI responded with a custom paid campaign that employed better phone tracking, tailored landing pages and branded retargeting to increase call volume 329% over the prior PPC campaign average.
Prominent Placement has won three AMY Awards and has been named a finalist several times over the past decade.
About Prominent Placement, Inc.:
Prominent Placement, Inc. is an award-winning Atlanta search engine marketing company that grows sales pipelines for clients nationwide by increasing online brand awareness. As a pioneer in search engine optimization (SEO) and pay-per-click (PPC) services, we consistently deliver ROI that traditional marketing channels can’t touch, with a level of client service that raises the bar. Since 2001, Prominent Placement has managed SEO and paid search strategies for clients across the U.S., empowering businesses to focus on what they do best. Prominent Placement's customized solutions are backed by hard numbers, giving decision makers the confidence they need to make smarter decisions.
For more information, visit http://www.prominentplacement.com or call 888.SEM.MKTR (888.736.6587).