Compassion International Launches 404gotten Project and Turns Broken Links Into Charitable Giving Opportunities

Business owners and bloggers are encouraged to use their 404 not found page to help a child find a sponsor.

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Using the element of surprise, the 404pages serve up endearing content that gives the visitor a clear path to sponsor a child.

Colorado Springs, Colo. (PRWEB) February 10, 2014

Compassion International has launched the 404gotten project, an opportunity for businesses and bloggers to turn broken links on their websites into charitable giving opportunities for their visitors by replacing “Page Not Found” messages with information about children living in poverty and providing an immediate connection to the world’s forgotten children.

“The 404gotten project is a great way for website owners to partner with Compassion International to overcome the devastating effects of poverty on children across the world,” said Danielle Walton, co-founder of Adept Marketing. “Using the element of surprise, the 404pages serve up endearing content that gives the visitor a clear path to sponsor a child.”

The 404gotten project is already partnering with more than 80 websites to benefit children living in desperate poverty. For more information on the 404gotten project, please visit http://www.404gotten.org.

Compassion International is the world’s leading authority in child sponsorship. Compassion revolutionized the fight against global poverty by equipping the Church to develop children out of poverty to become responsible and fulfilled Christian adults. It is the only child sponsorship program to be validated through independent, empirical research. Today, Compassion partners with more than 6,000 Christian churches in 26 countries to release more than 1.4 million babies, children and students from poverty in Jesus’ name. Compassion has been awarded the highest rating for financial stewardship and transparency for 12 consecutive years by Charity Navigator, America’s largest charity evaluator. For more information on the ministry, visit compassion.com or follow on Twitter at @compassion.


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