When it comes to package design, if we’re able to not only generate intrigue, but also compel subconscious feelings of loyalty, trust and a desire to engage in some way – we’ve done our job.
Cleveland, OH (PRWEB) February 11, 2014
Studiothink, an award-winning, full-service strategic brand management company is proud to receive a 2014 American Package Design Award for outstanding work on the SpaRoom Essentials product line packaging. Studiothink was one of only five creative agencies selected out of 1,800 entries (up 12% from last year) to be recognized with this prestigious award.
For nearly five decades, Graphic Design USA has sponsored national design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Package Design Award, sponsored by Neenah, is the fastest growing of these awards. The reason is simple but profound; marketers are challenged as never before to convey messages in ways that compel action and promote engagement in the fastest way possible. Package design — along with the related disciplines of point-of-purchase (POP) and in-store graphics — are increasingly difference makers in the consumer’s purchasing decisions.
“When it comes to package design, if we’re able to not only generate intrigue, but also compel subconscious feelings of loyalty, trust and a desire to engage in some way – we’ve done our job,” says Christine Lobas, founder & CEO of Studiothink, “There are many products and messages in so many places competing for our attention at any given time, it’s all the more meaningful when something emerges through the clutter and demands your attention.”
This competition celebrates well-designed graphics, of course, but also the power of design to advance the brand promise and forge an emotional connection with the buyer at the moment of truth. For more information about the awards, visit gdusa.com.
Celebrating its 10th anniversary, Studiothink offers clients the benefit of true strategic partnership for all forms of communications, brand management and culture development services. The creative, experienced team of professionals positions clients for optimum engagement with customers and employees, through combined passions for communication strategy and brand-aligned organizational culture. Studiothink is a certified FBE (Female Business Enterprise). Their process is simple and yet integral to success: Listen. Think. Do. For more information, visit studiothink.net.