Ripley’s Believe It Or Not Attractions Strive for a Consistently Unbelievable Customer Experience in 2014 with Action Card

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Ripley partners with franchise brand standards software, Action Card, to ensure the world’s largest chain of walk-through attractions deliver consistent customer experiences at the more than 90 locations.

Action Card helps us stick with the brand standards and customer experience we know works, whether our customers are in Orlando or London.

Achieving a consistently odd experience across Ripley’s Believe It or Not’s more than 90 attractions is at the top of Ripley’s Entertainment Inc.’s priorities for 2014 – and they have partnered with Action Card to ensure it happens.

“Our customers come to Ripley’s for an unbelievable experience each time – no matter which museum they visit!” shared Pat Hartle, Director of Franchise Operations for Ripley’s Entertainment Inc. “Our franchisees and corporate locations know that maintaining consistent brand standards is better for business overall and creates a memorable experience for our customers. Action Card helps us stick with the brand standards and customer experience we know works, whether our customers are in Orlando or London.”

Action Card is a mobile application that allows franchisors and franchisees to easily identify and track brand standards across the entire organization from their mobile or tablet device. Developed by franchise industry veterans, Action Card helps both corporate staff and franchisees ensure brand standards are met in a timely manner through the collaborative evaluation process.

Ripley’s signed up with Action Card in late 2013 and has already seen a noticeable difference in the review and implementation process across several of their locations. At the onset of the partnership, Ripley’s goal was simple: streamline the franchise review process so that all locations deliver a consistent customer experience. They also wanted to increase opportunities to collaborate with their franchisees and involve them in the process.

Hartle went onto say, “we have cut down the review time significantly, allowing us to focus more on helping our franchisees succeed even more. This partnership helps us achieve our 2014 goals faster and more efficiently.”

Achieving Consistency Through Collaboration

The software allows franchises to incorporate individual franchise owners into the review process and encourages action toward improvement. The application allows reviews to include site photos, notations, comprehensive reporting and triggers actionable follow-up.

Action Card’s all-in-one review format is what first attracted Ripley’s team. Hartle credits the ease of documentation as a main decision maker in their partnership.

The other draw for Hartle and his team was Action Card’s ability to provide organization-wide to individualized reports. Hartle shared that their ability to now identify Ripley’s top performers, struggling franchisees and other consistency trends has already encouraged more informed business decisions based on data.

Find Action Card at IFA 2014

Action Card will be presenting at International Franchise Association Convention in New Orleans later this month. You can meet the Action Card team and learn more about achieving customer consistency during these Fast Talks at booth No. 1239.

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Erica Wassinger

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