RevCo Adds “Big Data” and Next-Generation Analytics Expertise

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Mike Ross Joins RevCo to Lead the Data Engineering Group as Director, Data Management

Farmers are wanting more intelligence into how they can gain more yield down to the row.

You may know RevCo as a technology company that is enhancing the advisory experience local agriculture retailers are providing farmers. Now, by adding a seasoned data analytics professional, RevCo will provide retailers and manufacturers with the tools they need to interpret real-time and historical data to help their farmer-customers’ maximize their farming practices and operational needs.

Mike Ross will lead RevCo’s data engineering and management group, which connects various sources of agricultural data to make sense of it and visually deliver the insights to mobile and web apps. With more than 15 years of Fortune 500 company data management experience, Ross will bring an enhanced level of data analytics and enterprise data management to RevCo’s suite of tools.

“Mike is superbly qualified to lead RevCo into the ‘Big Data’ space,” says Mark Green, Vice President, RevCo. “His deep expertise in data strategy and management for complex industries like healthcare benefits and financial institutions is the perfect complement to the agriculture industry, where we see a fragmented channel with vast amounts of disparate data and stakeholders.”

“With the advancements of technology in equipment, inputs and overall farming practices, farmers are wanting more intelligence into how they can gain more yield down to the row,” Ross says. “We will enable our retailer partners, farmers and manufacturers to collaborate with insights like never before. I’m looking forward to bringing data intelligence strategies to RevCo and its customers.”

To learn more about RevCo and its suite of products or to schedule a demo, visit

About RevCo
RevCo is a technology company that connects data and delivers it through applications. RevCo was created to disrupt the way businesses sell in the agriculture multi-tiered marketing channel. The company creates simple to use products that make sense of information around what happened, why it happened and what is going to happen next.

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Nancy Hallahan
Osborn Barr
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