When a company makes the decision to hire an agency to manage its marketing activities, they're making a significant financial investment. This webinar is designed to help marketers evaluate the return they're getting from that investment.
Charlottesville, VA (PRWEB) February 11, 2014
The beginning of a new year is generally a popular time for taking stock and making changes – and marketing is no different. For companies that work with marketing agencies, now is a good time to evaluate how those agencies are performing and determine if it's time for a change.
How should companies evaluate their agencies to find out if they're performing up to par? Janet Driscoll Miller and Tad Miller of digital marketing agency Marketing Mojo will review some crucial criteria during the upcoming webinar "How to Audit Your Digital Marketing Agency." The live webinar will take place on February 13, 2014 at 2 p.m. ET.
"As a buyer of digital marketing services, it can be difficult to know what to look for when choosing an agency and in many ways equally challenging to determine the best way to evaluate the progress of that agency," said Janet Driscoll Miller, Marketing Mojo's President and CEO. “When a company makes the decision to hire an agency to manage its marketing activities, they're making a significant financial investment. This webinar is designed to help marketers evaluate the return they're getting from that investment.”
The webinar will feature how to audit the agency in various areas, including search engine optimization, pay-per-click advertising, and metrics and reporting.
"Marketing Mojo frequently inherits online advertising campaigns that had been managed previously by other agencies, and we almost always discover major mistakes in strategy and use of best practices," according to Tad Miller, Vice President of Accounts at Marketing Mojo. “We want to help marketers understand where and how to look at the data within their own online advertising accounts to make sure they are being served effectively and diligently by their agencies."
During this webinar, marketing professionals will learn:
- Why it's crucial for companies to regularly review their agency's activities and contributions to their goals
- How to companies can determine if their agency is implementing the right digital marketing tactics for them
- What metrics are important when it comes to campaign performance
- Tell-tale signs for how diligently the agency is working on the company's online advertising
To register for the webinar, go to marketing-mojo.com/lp/audit/.
About Marketing Mojo
Marketing Mojo is a full-service, data-driven online marketing and demand generation agency. Originally founded in 2005 as Search Mojo, Marketing Mojo has evolved its core services to adapt to the ever-changing needs and challenges of marketers – helping them to achieve their online marketing goals through search marketing, paid media, content marketing and marketing automation. With experience in a wide range of digital marketing disciplines, the Marketing Mojo team uses the latest information and techniques to help companies maximize the sales funnel and get the highest quality results based on their goals. For more information, visit Marketing Mojo at marketing-mojo.com or read the Marketing Mojo blog at marketing-mojo.com/blog.