Centerville, MA (PRWEB) February 19, 2014
Marketing Advocate, the pioneer in Through-Partner Marketing Automation software, will provide an overview of TPMA and the latest release of its channel marketing and management software at the upcoming Channel Partners Conference & Expo.
Ian Pennell, Chief Sales Officer for Marketing Advocate, will lead a session titled, “The Next Generation of Channel Marketing: How to Use Through-Partner Marketing Automation to Build Pipeline and Generate Revenue.” The presentation will take place on Thursday, February 27 from 2:00-2:50 and include the first public showcase of Marketing Advocate’s recent product release, which features a new interactive dashboard that provides business intelligence and ROI insights in real-time.
“Many people don’t realize that more than 70 percent of all revenue for large technology vendors is generated by the channel,” says Ian Pennell. “We want the attendees at this year’s Channel Partners Conference—both the solution providers and the channel marketers—to walk away with a forward-thinking alternative to existing channel demand generation barriers. We will showcase our latest release and also provide a blueprint for how to construct a customized channel marketing program that delivers tangible results.”
The Channel Partners Conference & Expo will be held at the Venetian & Sands Expo in Las Vegas from February 26-28, 2014. To schedule your complimentary channel strategy session with Ian Pennell, send an email to Marketing Advocate.
About Channel Partners Conference & Expo
The Channel Partners Conference & Expo is the must attend event for VARs, MSPs, agents, system integrators, and consultants looking for new solutions and architectures to create business value for their customers.
About Marketing Advocate
Marketing Advocate accelerates revenue growth through the channel with its Through-Partner Marketing Automation (TPMA) software. The company’s industry-leading TPMA solution drives effective B2B channel marketing for many of the world’s largest brands, including HP, IBM, Microsoft, and NetApp. By maximizing lead efficiency, generating sales-ready leads, and building pipeline, Marketing Advocate helps global organizations turn channel marketing into a revenue driver. The company was recently recognized as a 2013 Gartner “Cool Vendor” and showcased as a corporation that is innovating sales and marketing techniques to help global IT providers go to market more effectively.