Etymotic Brings the Most Important “Toy” to Toy Fair

Leading Hearing Health Company Seeks to Save a Generation from Hearing Loss; Gives Away Cool New Children’s Book and CD With Purchase of Ety•Kids Safe Listening Earphones

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ETY•Kids earphones protect young ears from excessive volume, and are a critical product for a generation listening to portable entertainment and communications devices almost exclusively via headphones and earphones.

Elk Grove Village, IL (PRWEB) February 11, 2014

Leading hearing health technology company Etymotic Research will bring ETY•Kids Safe Listening Earphones in new colors to Toy Fair in New York City next week (Booth #6153), calling the earphones “the most important toy at Toy Fair.” ETY•Kids earphones protect young ears from excessive volume, and are a critical product for a generation listening to portable entertainment and communications devices almost exclusively via headphones and earphones.

ETY•Kids Safe-Listening Earphones are engineered for safe sound output while maintaining Etymotic's exceptional sound quality. By controlling earphone sensitivity, it is not necessary to restrict the volume setting on the player. Sound heard through ETY•Kids earphones will not exceed safe levels. Because ETY•Kids earphones block background noise and provide high-definition sound quality, kids will be able to hear every detail, and won't complain that the volume is too low.

Also at Toy Fair, Etymotic will offer retailers free copies of Hu’s Hoo & The Zoo, an original children’s book about an animal band “and their quest for fame and fortune.” The books and CDs are free gifts for customers who purchase ETY•Kids earphones. Etymotic signed Hu the Owl, lead singer and songwriter of Hu’s Hoo & The Zoo,” as an artist endorser. Under the terms of the deal, Hu will wear ETY•Kids t-shirts on stage and during press and publicity events.

“Every kid should have a pair of ETY•Kids,” said Hu in an official statement. “I use them on stage as in-ear monitors; I hook them up to my music devices for listening at home and on the road. I love music, but there’s no way I’m ending up like that poor guy from The Who…” said Hu. Hu’s Hoo & The Zoo have been hailed as “stars on the rise” by music education magazine In Tune Monthly. Music Alive! magazine said, “Hu’s Hoo & The Zoo are beasts!”

About Hu's Hoo & The Zoo
“Hu’s Hoo & The Zoo” is a children’s book about an animal band with an accompanying 11-song musical CD of their music. Follow the story of these five singers, their manager, his personal assistant, and their roadie as they join the horde of young musicians navigating the shifting currents of today’s music business…and protect their ears while doing it.

About Etymotic Research
Etymotic is a research, development and manufacturing company that designs high-fidelity personal audio products and hearing wellness solutions to assess, enhance and protect hearing. For over 30 years, innovation and education have been central to Etymotic’s mission. Etymotic is one of the most respected leaders in high-fidelity audio and hearing conservation.


Contact

  • Susan Kornfeld
    Etymotic Research, Inc.
    +1 (914) 358-1200 Ext: 301
    Email

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