Wayne, NJ (PRWEB) February 20, 2014
Fast Forward Unlimited, a website design studio in Wayne, New Jersey, created a website design refresh for AKP Fitness, a training and fitness facility.
AKP Fitness had three goals in mind when they began the project. They wanted a fresh, interactive design, a strategy for attracting new clients and better listing results in internet searches than their local competitors.
AKP Fitness is located in Hawthorne, New Jersey, where they’ve separated themselves from other gyms and fitness centers by targeting goal-driven individuals, who want to shed fat, build strength and improve their overall health by maximizing their lifestyle through the most intense training regimen available in the area.
Selecting a website design firm is not an easy task. Not only did the site need a redesign, AKP Fitness wanted to insure their website was being viewed by their target audience, and they wanted to provide a venue to invite open communication with their members and those seeking information about training, fitness, and diet.
Enter Fast Forward Unlimited and Internet marketing strategies. As one knows, in today’s market, attracting and maintaining a loyal customer base is a challenge. Having a strong Internet marketing strategy is not only recommended it is paramount to any business seeking to maintain and grow their market share.
Fast Forward set to the task of redesigning the site to incorporate the needs of this distinct client. The collaborative effort between Fast Forward Unlimited and AKP Fitness produced a robust site full of interactivity, advice and knowledge.
Fast Forward Unlimited was able to provide AKP with local listings, social media, email blast and a blog set up. Kevin Monell, Creative Director at Fast Forward Unlimited, created the analytics platform and guidance that will enable AKP to drive their business and appeal to a much broader audience.
"Without a planned marketing strategy that includes search engine optimization, local listings, and social media, it is impossible for any company to expect their business to list let alone list on the first page."
Providing AKP Fitness’s insights on how to better utilize SEO (Search Engine Optimization), local listings, blogging and social media marketing set this cutting-edge fitness facility a cut above the rest in their field.