Our Engineering Analytics are a game changer for voting management because they put actionable data in our clients’ hands so they can understand voter behavior better and build successful campaign strategies.
Washington, DC (PRWEB) February 11, 2014
Votenet Solutions, the leading provider of online voting and balloting software, announced the rollout of the company’s new Electioneering Analytics Reports – a big data insight service engineered for Votenet clients to analyze voter behavior and increase voter engagement.
Votenet’s Electioneering Analytics taps into the Votenet Genome Project to deliver data and recommendations for clients of the company’s eBallot voting management solution. The service measures campaign performance and benchmarks voter engagement against similar elections and voting events. By monitoring voter behavior analytics, administrators can build strategic Get Out the Vote (GOTV) campaigns to increase voter turnout and organization engagement.
“Votenet‘s extensive database of voter behavior from more than 15,000 voting events holds the key to benchmarking voting performance,” said Votenet Solutions CEO Michael Tuteur. “Our Electioneering Analytics help clients apply big data and study behaviors to better understand their voters and find the ‘engagement sweet spot’ that transforms decision making.”
Votenet’s Engineering Analytics feature a variety of reports including engagement data, charts and segmentation analysis. Report options include benchmarking voter behavior against similar organizations by voter population, style, purpose, industry, and ballot type. Enterprise clients have access to ongoing performance metrics and predictive analytics.
“Business intelligence and analytics have revolutionized how businesses market products. Voter engagement needs the same insight and analysis to help organizations connect with their entire audience and make smarter decisions,” said Votenet VP of Customer Relations Shelja Purohit. “Our Engineering Analytics are a game changer for voting management because they put actionable data in our clients’ hands so they can understand voter behavior better and build successful campaign strategies.”
Votenet clients will start to receive post-voting analytics automatically. New clients may select one of four available packages. Visit http://www.votenet.com for more information or to see a demo of Votenet’s Engineering Analytics in action.
About Votenet Solutions, Inc.
Founded in 2001 Votenet™ Solutions, Inc. is dedicated to its mission of giving everyone a voice and helping everyone make decisions. It is the trusted provider of secure, 360-degree do-it-yourself voting and balloting management software, outsourced voting and election management solutions and customized online voting solutions. Every day, Votenet helps the world's most recognized organizations, communities, and companies collaborate with stakeholders to elect new leaders, make important decisions, and set new policies. It is headquartered in Washington, DC and serves more than 2,000 customers.