The growth of marketing automation is indicative of a much larger trend - one that sees companies leveraging and distributing content in a very targeted way.
Toronto, Canada (PRWEB) February 11, 2014
Marketing automation has become one of the hottest trends for brands in North America. Once reserved for companies with big budgets and very technically skilled marketers, this technology is now expanding faster than ever —50% annual growth since 2011 according to VentureBeat— and reaching all kinds of organizations.
Uberflip’s latest infographic digs into the way marketers are using automation in 2014, which tools have become most popular, and what the future of this technology will look like. It also describes the positive effect that automation has on a brand’s overall goals.
“The growth of marketing automation is indicative of a much larger trend - one that sees companies leveraging and distributing content in a very targeted way,” says Hana Abaza, Director of Marketing at Uberflip. “We not only use marketing automation ourselves, but also integrate our platform with top marketing automation tools to help brands connect content to lead nurturing, ultimately resulting in higher conversion rates and more leads.”
- 50% of companies that use marketing automation use more than one tool (VentureBeat).
- 50%+ of those using marketing automation use HubSpot, Marketo, Eloqua and Infusionsoft (VentureBeat).
- Marketing automation platform users see 53% higher conversion rates (Aberdeen Group).
- Revenues for B2B marketing automation systems reached $750 million in 2013 (Demand Gen).
Click here to view the infographic.
Uberflip makes content perform by centralizing it into one immersive experience, increasing key engagement metrics and generating more leads. By creating an Uberflip content Hub, you can include blog articles, social media, videos, eBooks and more into a beautiful and responsive interface with strategically placed, dynamic CTAs - no IT required.