Minneapolis, MN (PRWEB) February 19, 2014
Minneapolis’ Lovely Dark has released the music video for their song "Into The Roil," the title track off their upcoming album. The video can be found at http://www.lovelydark.com/media or http://www.youtube.com/watch?v=kobFU9ZQLa4
Although "Into The Roil" may be recognizable to some as the name of a card from "Magic: The Gathering," the video is thoroughly grounded in the snow-swept landscape of the band’s wintry home state of Minnesota. The slow-burning, isolated tone of the video perfectly complements the song that Jon Hunt of http://www.letoilemagazine.com called a "great use of the two drummers, propelling the thing into the stratosphere with tons of polyrhythmic weirdness," and "another exquisite record from a band from whom I expect a great deal."
With predominantly female vocals, finger-picked guitar, fuzz bass, and loads of rhythm from the pair of drummers, the song is reminiscent of the best of psychedelic folk, but with the modern edge and tightness that psych folk often lacks. Compare it to Fleet Foxes with bite, or a modern Fleetwood Mac.
Recorded over the course of two chilly January days, the video features real-life married couple Travis Even (vocals/guitar) and Sonia Even (vocals), as they attempt to take a wintry weekend trip in the woods. After getting lost on snowy back roads, the couple argues and becomes separated. A frantic search for each other culminates in an incident that neither will forget. Director Kevin Russell (Tapes 'n Tapes, Bon Iver) blends evocative visuals with a story that echoes the song’s themes of paranoia and despair, creating something wholly original in the process.
"Into The Roil" is a natural but potent follow-up to Lovely Dark’s previous album, "Territories," which D. Sykes of http://www.aephy.org called "a thoroughly unique sonic experience" and "an example of talented musicians crafting a coherent and original sound together." You can find that album at http://www.lovelydark.com.