NewMark Merrill Companies Select KDA Group to Support its Tenants’ Local Marketing Efforts

KDA will enhance the overall NewMark Merrill Companies marketing efforts by developing and implementing tenant-specific strategies to boost retailer sales and store traffic.

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Woodland Hills, CA (PRWEB) February 12, 2014

From its position as the marketing innovator of the shopping center industry, NewMark Merrill Companies announced today that it has retained KDA Group to support its tenants with their local marketing efforts.

KDA will enhance the overall NewMark Merrill Companies marketing efforts by developing and implementing tenant-specific strategies to boost retailer sales and store traffic through a digital strategy focused on leveraging mobile and digital advertising media.

“At NewMark Merrill, a key focus is to develop effective marketing programs that increase center traffic sales and boost shopper's awareness of the center, while maximizing the value of each property and retention of tenants. We see the addition of KDA Group, in support of our tenants’ individual marketing efforts, as a logical extension of our overall strategy and mission as a company” said Sandy Sigal, NewMark Merrill Companies CEO.

“Our ability to drive performance based campaigns for retailers at the local level that integrate both paid and organic channels will allow NewMark Merrill’s tenants to connect with consumers, on any device, and capture them as new customers. Once captured as a new customer, we will then be able to help the tenants build closer relationships with their customers in a way that will have a meaningful and significant impact on their success,” said Antony Barran, KDA Group Vice Chairman.

About NewMark Merrill

With a portfolio of more than 72 shopping centers that the company owns or manages, NewMark Merrill Companies ownership has the unique ability to draw from more than 75 years of combined experience to provide a higher level of property management, development and asset management services for its clients. NewMark Merrill Companies has ranked among the top Nine Largest Property Management Firms and Top 10 Largest Commercial Real Estate Developers from 2007-2011 by the LA Business Journal. The Company was recently named the #1 Fastest Growing Private Company in the San Fernando Valley by the Los Angeles Business Journal. In addition to Woodland Hills, regional offices are located in Orange County, Ventura County, San Francisco, San Diego County, Colorado, and Illinois. The company currently owns and/or operates shopping centers in three different states representing close to 10 million square feet and more than $1 billion in value. The company owns LandMark Retail Group, a preferred developer for CVS Pharmacy that is currently developing new stores throughout California. For more information about NewMark Merrill please visit http://www.newmarkmerrill.com.

About KDA Group Inc.

Since 1964 KDA Group has been a leading local marketing agency specializing in lead generation for Fortune 500 brands and their agents, dealers and franchisees. The agency provides fully integrated programs incorporating on- and offline channels. KDA Groups’ team of more than 100 advertising professionals serve their clients from five offices in Kansas City, Los Angeles, Louisville, Milwaukee and Pittsburgh. For more information please visit http://www.kda.com.


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