TweetInto Startup to 20 Million Audience Reach in a Month

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How a January 2014 tech startup on $120 marketing spend caught the trend of not listening to advertisers but rather, what others are saying.

No-one wants to hear from you anyway.

An idea mid-December 2013 with no business plan and a $120 first month marketing spend, by end of January 2014, had an audience reach of 20 million. TweetInto’s community platform caught the trend of not listening to advertisers, but what others are saying about you.

"So we thought, Pain!" shared Cameron Lockhart the developer. "If you have a business, a website going nowhere, a musician, anyone who wants to have a reputation or even a social media guru, spreading your message online is critical. However it is a real time, money and effort Pain, with a capital P, and no-one really wants to hear from you anyway. Our challenge was how to connect those wanting their word spread in Twitter by grass roots social influencers yet would take less than 3 minutes, start at the cost of a cup of coffee and could reach millions."

So Tweetinto was born to allow anyone to write a tweet and to have tweeters and grass roots social influencers, and sometimes even celebrity endorsers, spark the awareness and conversation into social media, all at the same time.

Says Kevin Potter of TweetInto, "Our two values were an easy place that could be easily used by the 99% of us trying to make a living and build income; and second was not to compete with the social networks where they let you sponsor ads, so we built a place where it had to be someone other than you talking about you." This approach would only work if it was really low cost, had automated efficiency and the bulk of the revenue was not made by the social network but was paid direct to those sharing the message. "It was about offering insane ease and value, so we tagged to the front of our domain to read," laughs Potter.

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