“Social is the new currency of mobile search, and marketers cannot afford to send their growing smartphone audiences into mobile barriers, login walls and dead ends. URLgenius creates links that are inherently adaptive to the ever-changing mobile web."
Madison, WI (PRWEB) February 11, 2014
Pure Oxygen Labs, a mobile consulting and technology company, today released into public beta its adaptive link technology, URLgenius. Built for search and social marketers, URLgenius is a link conversion tool that turns regular social profile links into URLs that dynamically open the platform-specific browser or app.
URLgenius offers a simple method for making links instantly compatible with different mobile devices and apps, enabling people to engage directly with their favorite brands from within the app where they are signed in. As social sharing becomes a key search ranking signal, brands can now make it easier for native app users to consume and share their content inside social apps for higher organic rankings. The free public beta supports seven of the most popular social networking apps as well as custom apps such as the “Lettuce Eats” app from Lettuce Entertain You Restaurants.
“URLgenius solves a number of conversion challenges we face including increased social engagement across Facebook and Twitter as well as the ability to track open rates of our new app,” said Jennifer Bell, Director of Website Marketing at Lettuce Entertain You. “It's a simple-to-use tool that packs an enterprise-level punch! We're big fans."
“URLgenius links are incredible! They deliver exactly the smart, fluid mobile-friendly experience app-users expect from social marketers,” said Ryan Meyers, Social Media Manager at Lettuce Entertain You Restaurants. “And the technology makes it so simple for any brand to quickly upgrade their social marketing experience – and results. #NoMoreAnnoyingLoginPages. Need I say more?”
Similar to -- and compatible with -- link shorteners, URLgenius was designed to help marketers overcome the complexity of the mobile web without the need for IT. Real-time analytics include web-to-app stats across device, a metric only available on URLgenius. The platform also supports advanced mobile device detection and custom routing options for Android and iOS smartphones and tablets. Account creation is not required.
“Social is the new currency of mobile search, and marketers cannot afford to send their growing smartphone audiences into mobile barriers, login walls and dead ends,” said Brian Klais, founder and CEO of Pure Oxygen Labs. “URLgenius creates links that are inherently adaptive to the ever-changing mobile web so marketers can reduce friction and drive more engagement and conversion.”
URLgenius is available now for public use at http://urlgeni.us. For more information, email info(at)urlgeni(dot)us.
About Pure Oxygen Labs
Pure Oxygen Labs is a consulting and technology company concentrated on helping marketers dominate mobile search, connect their web and social apps, and link their physical and digital assets. Using the science of search, Pure Oxygen Labs develops technology solutions that optimize mobile media, increase app downloads and usage, and drive more customer engagement. Founded in 2011 by search and mobile practitioner Brian Klais, the company offers a full range of strategic services proven to boost the performance of mobile, search and social channels by as much as 400 percent.