A shift to online platforms leads to lower costs and higher industry margins
Melbourne, Australia (PRWEB) February 13, 2014
The move by software suppliers to online platforms has rendered the traditional wholesale-to-retail model redundant. Like other online industries, the Software Suppliers industry is benefiting from this development, resulting in lower costs and higher margins. However, the shift online has had a few negative consequences. This has allowed companies to easily circumvent local tax laws by rerouting their revenue to overseas tax havens. For lower tiered software, it has also resulted in the offshoring of support jobs. However, for higher tiered business software, companies have kept support onshore to ensure more rigorous product support for more complex operations. According IBISWorld industry analyst Sebastian Chia, “The rise of mobile computing has also benefitted growth for the Software suppliers industry, allowing Apple and Google to quickly gain market share in a new market segment.”
Over the five years through 2013-14, the Software Suppliers industry is expected to grow at an annualised 4.1%. In 2013-14, the Software Suppliers industry is expected to grow by 5.5% to reach $6.9 billion. “Mobile trends and the rise of cloud computing is expected to continue to drive growth over the period,” says Chia. Increased uptake of smartphones and mobile devices will drive growth in small app purchases. Subscription-based services will improve margins and reduce piracy concerns. Cloud computing will also allow for more seamless updates and more powerful software packages. This segment is expected to eat into the market share of traditional on-premises software suppliers over the next five years.
Over the five years through 2018-19, the Software Suppliers industry is expected to grow. The implementation of the National Broadband Network and the continued trend towards mobile and digital services will ensure steady demand for the industry's services. The Federal Government has recently begun to look into factors affecting start-ups in Australia, which is expected to make the environment more attractive for new entrants.
The industry exhibits low levels of market share concentration. The industry’s top three players are Oracle Corporation Australia Pty Limited, SAP Australia Pty Ltd and Microsoft Pty Limited.
For more information, visit IBISWorld’s Software Suppliers report in Australia industry page.
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IBISWorld Industry Report Key Topics
This industry comprises establishments primarily engaged in wholesaling computer software, and computer software related services. This industry excludes the provision of consulting services.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.