London, England (PRWEB UK) 13 February 2014
Delivering a definitive social media strategy and culture within pharma to deliver optimal patient healthcare and treatment awareness will be the focus for Xavier Olba, Digital Strategy Manager for Sanofi Aventis Spain.
Xavier commented: “I am delighted to be speaking at this important event and look forward to discussing how improved treatment awareness and adherence can be achieved by using big data in pharma. During my speech I will explain how Sanofi is using social media, using examples from Twitter, Youtube and Facebook, to improve patients understanding about their pathology to increase patient compliance. To emphasise the benefits of social media, we will review how we must assure advertising compliance within social media.”
The two-day event also features 18 industry experts covering a variety of topics aimed at helping companies understand how to create better medicine and generate new revenue streams through Big Data.
Full event information can be found at http://www.pharmabigdata.co.uk or early-bird places can be booked via Husaina Durrant: +44(0) 20 7827 6070.
Notes to the editor:
Sponsorship opportunities are available for this event, please contact Alia Malick on +44(0) 20 7827 6168.
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