As Weather Forecasters Predict a Second Snowpocalypse Scheduled for Atlanta, a Crisis PR Firm Offers Strategy to Create, Not Avert, City-Wide Meltdown

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Using Crowdrise’s Crowdfunding Platform, Trevelino/Keller Calls on the “Salt of the Earth” to Donate So That We Can Put “Salt on the Earth” of Atlanta’s Troubled Highways

Devastated by the recent Snowpocalypse that recently struck Atlanta and the Southeast, the city once again finds itself on the verge of another winter ice-down this week. With global warming apparently losing its Southern compass and GEMA and the State of Georgia simply lacking the resources to keep bottlenecks off the road, a local public relations firm immersed in technology and innovation trends, wants to utilize one of the hottest movements in the country – crowdsourcing – to drive a citywide meltdown.

Calling on the Crowd
Trevelino/Keller, an Atlanta-based, national boutique public relations firm, is launching a crowdsourcing campaign to saltify Atlanta for the rest of the winter. Leveraging crowdsourced fundraising mainstay Crowdrise, the firm is asking veterans of the Northeast and Midwest as well as sympathizers of warmer, more fortunate climates, to help with the campaign.

Dollars raised will go to buy salt for the roads and streets around some of Atlanta’s critical nonprofits and shelters, including Mercy Housing Southeast, Atlanta Mission, Atlanta Day Shelter, Atlanta Children Homeless Shelter, Nicholas House, the Atlanta Community Food Bank and the American Red Cross Atlanta Chapter. In this first wave, the campaign is hoping to raise enough cash to buy at least 50,000 pounds of salt.

Trevelino/Keller is announcing the program in conjunction with the latest winter alert scheduled to potentially paralyze Atlanta Feb. 11-13. For more information about the crowdsourcing effort, visit or search for the hashtag: #ATLSALTDRIVE.


About Trevelino/Keller
Headquartered in Atlanta with a presence in Washington, DC and Charleston, SC, Trevelino/Keller services emerging and established brands in public relations, social media, brand identity and marketing. Ranked previously as the country's fourth fastest growing firm and a top 30 best places to work agency, Trevelino/Keller is sought after by companies in Technology, B2Business, Lifestyle, GreenWorks, Food & Beverage and Health. Trevelino/Keller differentiates itself, in part, through six distinct T/K Ventures initiatives that support the firm’s integrated PR model. For more info on Trevelino/Keller, visit

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Libby Panke
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