Creating quality facilities that cater to youth sporting events allows local economies to benefit from the by-products of sports-related travel, such as hotel stays and other spending by visiting athletic teams.
Tampa Bay, FL (PRWEB) February 12, 2014
Tampa Bay-based Sports Facilities Advisory (SFA) looked to JoTo PR to aid the company in its expansion and recognition within the sports industry. By combining a proactive PR campaign with both a local and national presence with the media, JoTo recently secured SFA recognition in a New York Post article entitled “Parents are Putting Their Kids First.” Quoted as an expert source in the article, SFA CEO Dev Pathik gave insight into the growth of youth sports and the potential economic value it poses to communities. In addition to the article, Pathik was featured on a MarketWatch radio segment, during which he touched on the recession-resistant nature of youth sports and its $7 billion economic impact.
The MarketWatch Radio Network, an affiliate of the Wall Street Journal, provides live coverage of business news to 225 radio stations, covering 92% of the United States, including the top 25 markets. The New York Post, which boasts a unique online visitors count of 3,382,374 per month, is one of the most widely circulated newspapers in the United States. In the article, Pathik reported that the driving force behind the youth amateur sports is the largely the economy: “Our society has changed, and kids can’t just go play in the street,” Pathik said. “Parents have chosen organized sporting events and training, [hoping for] a college scholarship.”
Although the Florida PR firm has long specialized in the healthcare, finance and IT industries, JoTo CEO Karla Jo Helms recognized that youth sports complexes are not only a crucial aspect of social development among youth, but also a potential source of economic progression for communities. “Creating quality facilities that cater to youth sporting events allows local economies to benefit from the by-products of sports-related travel, such as hotel stays and other spending by visiting athletic teams,” said Helms. “In addition, parents are able to rest assured knowing that their children are being provided with a positive outlet.”
Helms says that a strategic communications plan helps both established and growing facilities generate positive public awareness, allowing organizations to see an increase in participation and community involvement and paving the way for future expansion.
SFA assists clients throughout the nation in planning, funding and managing sports and community recreation centers. SFA’s portfolio includes more than $3.5 billion in planned and operational facilities, as well as being the industry leader in the managing of such complexes. The company will assist in opening more than 1.5 million acres of additional indoor facilities, as well as 600 acres of outdoor facilities, within the next year.
For more information about the Sports Facilities Advisory and its suite of planning-funding-opening-management services, visit http://www.sportadvisory.com/home.html.
To read the New York Post article, click here. To listen to the MarketWatch segment, click here.
About JoTo PR:
Based in Tampa Bay, Florida, JoTo PR is an established public relations agency founded by PR veterans and innovators Karla Jo Helms and Diane D. Stein. JoTo blends the proven traditional PR strategies with the latest digital communications methods to deliver the best advantages of both worlds, helping companies reach their target markets via the media much faster and more effectively. JoTo’s holistic approach to public relations services begins with strategic business PR planning and leads to a fully integrated program that is designed to optimize communication and improve return on investment (ROI) for a company’s marketing dollars while expanding business opportunities. The firm also specializes in crisis management public relations. For more information, visit JoTo PR online at http://www.jotopr.com.