Explore Talent Observes: Coke’s Super Bowl Commercial Sparks Controversy

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Coke premiered its commercial featuring a multilingual rendition of “America the Beautiful” by a multicultural cast at the Super Bowl. ExploreTalent.com observed that it sparked a long resolved controversy.

A screen capture of the Coke Ad Played via Super Bowl

A screen capture of the Coke Ad Played via Super Bowl

The undoubted key platform for which to debut television commercials is the Super Bowl. The event’s colossal ratings allow for publicity on a massive scale. Commercial acting auditions that lead to commercial acting jobs for Super Bowl ads are the goal of every aspiring actor or model.

But the expense of airplay during the game’s broadcast demands that the producers of the commercial actually have a message to convey. Super Bowl ads are expected to be the funniest, cleverest, most moving, and/or most thought-provoking and controversial videos that the companies can present. This year’s Coke commercial certainly delivered the latter, ExploreTalent.com observes.

The ad plays a multilingual version of the melody “America the Beautiful.” It starts in English, but changes languages each phrase, totaling seven dialects. Each one corresponds to immigrants of the fitting ethnicity. It is a supporting declaration of the racial and ethnic diversity of citizens that defines the US and shapes its personality.

The ad triggered a gigantic social media reaction. Many individuals were moved by the meaning of the video and concurred with the multicultural arrangement of the tune. Others are dismayed by the changing of “America the Beautiful” to any dialect other than English.

Coke published a statement supporting the ad, stating the merits of diversity. They stand by their marketing choices. Either way, the commercial achieved it objective by getting people chatting and Coke is definitely savoring the consideration it has gotten them. There is no such thing as bad publicity.

Since its debut in 2003, ExploreTalent has become the Internet’s largest resource for actors, models, musicians, dancers, and production crew. Explore Talent’s proprietary cast match technology is the most advanced entertainment-based technology of its kind. It matches a talent’s attributes against tens of thousands of job postings every day.

Explore Talent’s unique technology sends casting email alerts and posts auditions and jobs directly on talents’ profiles, saving members hours of time from tedious searching. Explore Talent has proven to be the best possible destination for talent to find modeling and acting auditions with well over 7.9 million members and over 60,000 auditions, castings, and production jobs listed - 40 times more postings and open casting calls than any other site.

The site's popularity is based on the fact that there are many ways for talents to network, make friends and connect with other industry players, participate in a wide variety of contests and earn prizes for being active on the site. The online community has been responsible for new collaborations and business ventures in entertainment because of opportunities for individuals to network and chat with each other. Furthermore, the Explore Talent site features celebrity videos, exclusive interviews with actors, actresses, and musicians, such as Akon and T-Pain.

More commercial modeling and acting jobs here.

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