Radius Networks and LetsMoveDown Become First to Enhance Verizon Center Fan Experience with Mobile iBeacon Technology

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In-Game Technology to Feature Ticket Upgrades and Customized Offers at Georgetown Games

Radius Networks Inc., the leading provider of mobile proximity services, today announced its partnership with LetsMoveDown that will enhance the Verizon Center fan experience. Based in Washington, D.C., LetsMoveDown focuses on enhancing the in-game experience by bringing mobile, iBeacon-enabled, in-game ticket upgrades and customized fan offers to sports arenas. Verizon Center, the 20,000-seat multi-purpose sports and entertainment arena owned and operated by Monumental Sports & Entertainment, will be the first arena to implement the mobile in-game technology and do so during Georgetown University men’s basketball games starting with the Feb. 22 matchup against Xavier.

“We love it when we can help great teams build cool things using our ProximityKit and RadBeacon iBeacon technologies,” said Radius Networks CEO and co-founder Marc Wallace. “We are huge sports fans and think the LetsMoveDown team has created an awesome iBeacon-enabled, value-added experience for Georgetown fans at Verizon Center. Our partnership with LetsMoveDown is continued proof that ProximityKit and RadBeacon iBeacon technologies are the leading choice of expert developers in building real-world mobile proximity solutions.”

iBeacons are short-range, Bluetooth, low-energy transmitters that notify mobile devices when they are within 100 feet of a beacon. This micro-location proximity awareness can be leveraged to deliver a wide range of new innovative solutions, including location-relevant offers and promotions.    

“Our mobile in-game ticket management and seat upgrade capabilities deliver unique fan experiences and exclusive rewards before, during and after a game,” said LetsMoveDown co-founder Derek Shewmon. “By leveraging the power of iBeacons in the arena we can send relevant and customized fan offers for seat upgrades, merchandise, team coupons and sponsor-driven messages to our users to enhance their in-game experience.”

Verizon Center is located in the heart of downtown, Washington, D.C., and has been the home of the Georgetown Hoyas men’s basketball team for the past 16 years. Georgetown fans will now have a more personalized experience during games as the arena becomes the first to implement this mobile in-game technology.

“We are consistently looking for ways to increase the fan experience at Verizon Center and using mobile technology is a natural extension,” said Monumental Sports & Entertainment executive vice president Randall Boe. “Georgetown fans will now be able to upgrade their seats or take advantage of special promotional offers simply by utilizing this new mobile technology.”

“We are very excited about the partnership with Georgetown Athletics, Radius Networks and LetsMoveDown,” said Georgetown Athletics senior director of marketing Peter Kirschner. “In a time when we are moving toward more usage of our smartphones and devices for offers, this new technology will give us the chance to interact with fans during games and provide them with unique opportunities in the arena.”

About Radius Networks, Inc.
Radius Networks creates new and innovative ways to use wireless device signals for proximity and presence detection. Radius Networks’ cloud-based proximity services and products are used by mobile developers, major retailers, restaurant chains, sports complexes and other companies to drive innovative customer engagement and experience. For more information, visit http://www.radiusnetworks.com or follow Radius Networks at @radiusnetworks.

About LetsMoveDown
LetsMoveDown is a Washington, D.C. based company that revolutionizes the fan experience by providing a mobile ticket management platform for in-game ticket upgrades, unique fan experiences and exclusive rewards that are delivered before, during and after a game. LetsMoveDown’s mobile ticketing platform helps teams manage ticketing inventory, generate additional revenue streams and create unique experiences for its fans. For more information, visit http://www.letsmovedown.com or follow LetsMoveDown at @LetsMoveDown.

About Verizon Center
Verizon Center is a 20,000-seat multi-purpose sports and entertainment venue, owned and operated by Monumental Sports & Entertainment (MSE), in downtown Washington, D.C. The arena is home to three professional sports teams, also owned by MSE, which include the NBA's Washington Wizards, NHL's Washington Capitals and WNBA's Washington Mystics. MSE also oversees management of Kettler Capitals Iceplex, the state-of-the-art training facility for the Capitals, and George Mason University's Patriot Center. Hosting an average of 220 events per year, inclusive of games, concerts, family shows and world-class sporting events, as well as home games for the NCAA’s Georgetown Hoyas men’s basketball team, Verizon Center sits at the heart of an $8.1 billion redevelopment of downtown Washington, D.C., that began 16 years ago when the arena opened.

David Helms, Radius Networks, 703.582.1576, dhelms(at)radiusnetworks(dot)com
Derek Shewmon, LetsMoveDown, 650.307.6199, derek.shewmon(at)letsmovedown(dot)com
Sheila Francis, Verizon Center, 202.628.3200 x6042, sfrancis(at)monumentalsports(dot)com
Michael Carey, Georgetown Athletics, 202. 687.2475, mbc32(at)georgetown(dot)edu

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David Helms
since: 04/2012
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