Boston, MA & Los Angeles, CA (PRWEB) February 17, 2014
Groupize, Inc. today introduced its Groupize Turnkey Private Label Platform to Destination Management Organizations (DMOs) and Convention and Visitors Bureaus (CVBs). The complete turnkey system gives DMOs and CVBs a new, no-cost way to dramatically improve the online shopping and booking experience for group planners, and drive new member revenues and satisfaction through better quality Groups and Meetings leads. The system will be demonstrated in the Groupize Booth at the National Tour Association’s Travel Exchange event, February 16-20, 2014, Los Angeles, CA.
The Groupize Private Label System for DMOs/CVBs is an innovative, comprehensive turnkey solution. It enables destinations to attract, inform, and engage with online group visit organizers, who can more easily cross-shop hotels and compare rates, availabilities, and Groupize-enabled deals in real time. Planners then select up to three properties for direct contact though the online evaluation and selection process, which yields very highly qualified leads that drive timely member response, increased member satisfaction and important new revenues.
According to recent findings from the Destination Marketing Association International (DMAI), DMOs influence 1 in 5 group rooms that occur in the U.S. annually, representing 39 million room nights. From their web sites, Groupize enables DMOs and CVBs to offer a productive, satisfying shopping experience for Sport, Weddings, Meetings, Conventions, and Leisure travel planners; a market estimated at $35B in annual U.S. sleeping room revenues.
“We’re fundamentally redefining the ease and efficiency of online group travel coordination for planners, and eliminating the lengthy forms and delayed response times that constrain destination group travel revenues,” says Charles de Gaspe Beaubien, President and CEO of Groupize. “CVBs and DMOs have a clear opportunity to better reach and capture online group travel business. Groupize especially helps them target their sweet spot - groups of under 25 rooms - which represent the majority of the group travel market and are more likely to be planned online.” De Gaspe Beaubien is an accomplished group travel executive who has previously served with the tourism bureau of Montreal and founded successful specialty travel enterprises.
The Groupize Private Label System for DMOs/CVBs is fully customizable to the destination’s existing online look and feel. It readily integrates with existing systems and supports unique content that at-tracts and informs group visitors, such as purpose-optimized landing pages for wedding parties, sports travelers, business travelers, etc. Groupize supports planners throughout the booking and travel experience with industry-leading call center customer care and the advanced Groupize booking and intelligence engine.
The turnkey solution is easily deployed by DMOs and CVBs at no cost to them. It eliminates the outmoded inefficiencies of group travel shopping and booking, and gives participating DMOs and CVBs powerful competitive advantages in attracting new group revenues to their regions and participating members.
About Groupize:
Groupize is the group hotel booking platform. Our innovative, award-winning technology solutions automate all of the tasks involved in planning and booking groups online. We speed and simplify ineffi-cient, complex processes for occasional and professional planners, and empower Destination Management Organizations, Convention/Visitors Bureaus, and hotels to win more group business. Our technology is powering group bookings and meetings for one of the world's largest hotel chains, and is emerging as a platform of choice for major hotel chains and travel web sites.