We knew there had to be a way to shake-up the old PR agency model and offer these companies the services that they need at a price they can afford.
(PRWEB) February 18, 2014
AR|PR, the Southeast tech industry’s go-to technology PR firm, announces the launch of its Startup Packages, which provide tech startups an alternative to traditional agency retainers. The growing firm realized a gap in the market for affordable and effective marketing tools that entrepreneurs need when launching a new business.
“With offices in Atlanta Tech Village and LaunchPad, we not only serve startups, but are surrounded by them everyday. We quickly realized that emerging tech companies desperately need professional PR support, but through a non-traditional delivery method,” said Anna Ruth Williams, AR|PR CEO. “We knew there had to be a way to shake-up the old PR agency model and offer these companies the services that they need at a price they can afford.”
There are three tiers of AR|PR startup packages ranging from Bootstrapper ($350), to Starter Upper ($950) to Launch Rocket ($1,850). The packages include marketing, media relations and social media products and services such as targeted media lists, consultations, how-to video, social media strategy documents as well as custom press releases and distribution. In addition, AR|PR now offers add-on products and services so that entrepreneurs can supplement their individual branding and publicity efforts.
“We’re excited to launch these products and services to support the continued growth of the startup community in both Atlanta and New Orleans as well as throughout the Southeast,” said AR|PR vice president, Blair Broussard. “We understand how nimble startup companies’ budgets, priorities and time have to be in order to succeed. Unlike traditional retainers and long-term contracts, these flat-rate, one-time packages give pre-revenue startups the tools and professional services they need to give their emerging brands a boost.”
To learn more about the agency and to purchase its new packages, please visit annaruthpr.com/startupPR and watch this YouTube video. The first 100 companies to purchase a package will receive free Twitter handles for their target reporters.
Established in 2012, AR|PR is the go-to public relations firm for the Southeast’s most cutting-edge technology companies. With offices in Atlanta and New Orleans, AR|PR’s technology clients represent multiple industry sectors, including mobile, SaaS, healthIT and FinTech. From corporate messaging to social media to media relations, AR|PR has a proven record of reaching audiences and building brands. For more information on the growing agency, visit the company in Atlanta Tech Village and LaunchPad, and online at annaruthpr.com and @AR__PR.