M7 is akin to chefs cooking for other chefs or artists exhibiting to other artists – a process that guarantees creativity, pride, and excellence in the finished product
Napa, CA (PRWEB) February 13, 2014
Not so long ago, seven talented wine makers met to share a glass of Napa Cabernet. As with any wine-fueled gathering, an idea was born. These winemakers decided that each year they would pool their resources and let one wine maker from their group artfully craft a few cases of wine to share with the others. This continued every year and the MysticSeven legend became a story-time favorite for industry insiders and sommeliers across the country.
The American wine industry has long been dominated by an oligarchy of ultra-thirsty wine critics. Almost every winery secretly hopes for that 97pt rating or blurb in the footer of a wine blog. This makes sense. In a highly competitive industry with huge knowledge gaps, most consumers need help picking a prized bottle of fermented grape juice.
This is why MysticSeven ("M7") stands out as truly unique. M7’s winemakers, process, customers, even exact location remain a mystery. Until now, you were lucky to have a friend of a friend who saw a bottle (or, at least, claimed to). A few weeks ago, the industry was caught off guard when http://www.mysticseven.com popped up allowing we-the-people to get in line.
According to their rather spartan website, there are seven wine makers who take turns creating wine for the other six; a process that undoubtedly culls out any corner cutting. M7 is akin to chefs cooking for other chefs or artists exhibiting to other artists – a process that guarantees creativity, pride, and excellence in the finished product. M7 then takes any wine that does not get allocated to the other six wine makers and sells it. The price, process, and selection criteria all remain a mystery.
So what does this new website mean for the wine drinking public? It means that you can get in a very long line to get your hands on a few bottles of M7 wine. What varietal? Style? Vintage? No idea. You get whatever the M7 wine maker chose to make. The word on the street is that the price will be around $50 a bottle. You can bet that whatever it is, it will be the quintessential expression of art in a bottle and palate smacking delicious. You can get in line at http://www.mysticseven.com.