Previse Skincare Launches HydroMilk with BirchBox Partnership

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Birchbox Customers Will Discover HydroMilk Samples This February

Previse Skincare is thrilled to announce its new partnership with Birchbox, the beauty e-commerce company that offers consumers a personalized way to discover the best in beauty, grooming, and lifestyle products. If you’re obsessed with the next great thing in skincare, you’ll want to station yourself near the mailbox this February. A subset of Birchbox subscribers will receive the skincare company’s HydroMilk™ samples in their February 2014 box, and customers can purchase the full size version of the product on

For beauty fiends hunting for hydration this winter, HydroMilk is the perfect solution to your skincare problems. The product contains a potent blend of antioxidants and hyaluronic acid to help fight free radicals and improve skin hydration. Hyaluronic acid can further help improve skin firmness by stimulating collagen in the dermis, while a whisper of lush botanicals provide aroma-therapeutic benefit.

HydroMilk was formulated with Previse Skincare’s trademarked ZeroSilicone recipe, which makes HydroMilk the ideal replacement for pore-clogging, silicone and petroleum based lotions and creams. HydroMilk is also paraben-free and does not contain synthetic fragrances; ingredients which can irritate sensitive skin.

HydroMilk contains a blend essential fatty acids that further aid in moisture retention, making HydroMilk ideal for those who suffer from low levels of moisture content in their skin due to environmental, age or genetic factors. Formulated for a quick and easy, all over application, HydroMilk is non-greasy and perfect for frequent, everyday use.

For more information on HydroMilk and other Previse SkinCare products, please visit


Previse Skincare personalizes nature’s wonders to improve and maintain their clients’ skin health. The company rejects silicones, petroleum, caustic PEGs and phthalates. As leaders in Botanical Research, DNA Technology and Collagen Science, Previse ZeroSilicone™ recipes gently blend hydrating marine algae, hyaluronic acid, vitamin B5, and essential oils to meet the global demand for healthy, authentic, efficacious, and customized products. Further information on Previse is available on the internet at


Launched in 2010, Birchbox is a leading beauty e-commerce company for both men and women. Birchbox redefines the retail process by offering consumers a personalized way to discover, learn about and purchase the best beauty, grooming and lifestyle products. With more than 400,000 members, Birchbox users enjoy first-touch experiences with new products each month and exclusive access to expert editorial content to help them get the most out of each item. Additionally, through Birchbox’s online store, customers can shop a handpicked selection of full-sized products from more than 500 top brands such as Lancôme, Laura Mercier, Benefit, Stila, Caudalie, Payot, L’Occitane, Bourjois, and L’Oreal. In 2012, Birchbox acquired Paris-based JolieBox, gaining outposts in France, Spain and the UK. To learn more about Birchbox, visit, or follow us on Facebook and Twitter and YouTube and our blog.


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Rachel Meis
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