New York, NY (PRWEB) February 11, 2014
min will host a February 25 webinar, “Friends, Followers, Fans and Communities: Crafting a Cohesive Strategy in the Age of Social Fragmentation of Magazines.” At this webinar, min will ask the social media strategists at both publishers and agencies how they're managing social fragmentation and developing effective plans for this year.
The headline for social media this past year has been the explosion of new networks and new models, which are grabbing serious mind share among magazine audiences. When does covering all bump up against diluting the audience? Listen in as top publishers share what’s working, how they're finding their own brand loyalists and where they're looking for new ones.
min webinar attendees will learn:
- How to deploy resources against a fragmenting social space.
- The implications for established giants like Facebook and Twitter.
- The latest and most promising engagement technologies.
- How to find your existing audience on social networks and discover new potential users—and customers.
- How to differentiate among the social networks and their benefits.
- How publishers are measuring social performance, and how those tools do and don’t map to new platforms.
- How they are crafting direct partnerships with the social networks.
- What advertising looks like on emerging networks and what opportunities that will create for your brand.
February 25 Webinar speakers include:
- Davina Baum, Director of Digital Content, AFAR
- Christie Griffin, Digital Director, FITNESS
- Stacy Morrison, Editor in Chief, BlogHer, Inc.
- Nika Vagner, Social Media Editor, Entertainment Weekly
Webinar attendees will be able to ask questions to the speakers via an online questions box. For more information, or to register for min’s social media webinar, visit http://www.minonline.com/webinar/Feb_2014/.
For questions regarding this webinar, contact min’s Marly Zimmerman at mzimmerman(at)accessintel(dot)com.
min is the industry's trusted source on the consumer and b2b magazine business, reaching thousands of media executives through print, online and in-person events. For more than 60 years, min has been serving the magazine and media community with unparalleled coverage of this ever-changing industry. For more information, visit min at minonline.com.