Loyalty Expo Session Reveals How Customer and Employee Engagement Connect Together

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Delighting Customers Starts With Employee Engagement

Loyalty Expo

I’m excited to have the opportunity to explore and discuss how engagement increases not only through effective measurement and execution, but also through the process itself.

Most organizations recognize the importance of genuine customer engagement as it drives loyalty and ultimately success. But delighting the customer starts with a company’s employees. Customer and employee engagement work hand-in-hand.

Barry Altland, Manager, Learning and Organizational Development, Community Health Centers, Inc.; and Mike Phillips, Director of Professional Services Group, Cvent will be the featured speakers during a session titled, “Customer and Employee Experience 2.0,” at the 7th Annual Loyalty Expo, presented by Loyalty360 – The Loyalty Marketer’s Association. The event will be held March 17-19, 2014, at the Hyatt Regency Grand Cypress in Orlando, Florida.

This session will explore key industry trends in using employee engagement to enhance the customer experience, as well as how organizations are approaching the challenge of introducing an “engaged” culture via actual case experiences.

Altland and Phillips will provide current information about these trends, as well as facilitate an interactive discussion about the importance of capturing and interpreting feedback to improve customer and employee satisfaction.

“I’m excited to have the opportunity to explore and discuss how engagement increases not only through effective measurement and execution, but also through the process itself,” Altland said. “Today, few organizations know how to design and implement a full engagement cycle that strategically guides the process from planning and measurement, through communications, bringing results to fruition and celebrating their impact.”

Attendees will also learn:

  • The importance of the link between employee engagement and customer loyalty, and its impact on organizational performance
  • How to move toward a more engaged workforce and the challenges associated with development and implementation
  • The necessary analytics to move from engagement concept to reality

“Companies can talk about customer loyalty, but they also have to engage their employees effectively because that will serve as a springboard to success and acquiring lifetime customers,” shared Loyalty360 President Erin Raese.

This expansive and exclusive loyalty event geared toward building successful and lasting customer relationships includes three jam-packed days of networking, interactive sessions, and workshops led by several of today’s elite marketing minds. Attendees will meet their peers to discuss pressing marketing challenges, opportunities, and solutions.

To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/.

About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.

About Loyalty360
Loyalty360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.

Contact Information:
Erin Raese

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Erin Raese
Loyalty 360
+1 (513) 800-0360 Ext: 130
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