Flat Fitty Luxury Headwear Introduces Collabs with Sway; DJ Drama and More

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Flat Fitty Luxury Headwear Introduces Collabs with Sway; DJ Drama and More; SMS Audio, Invisible Bully, PSD Partner for Project MVMNT Trade Show

Coming off last year's promotional boom, Flat Fitty Luxury Headwear will be presenting some new partnerships and collaborations to retailers and media at Project MVMNT in Las Vegas, February 18-20.

Collaborations with Sway Calloway of MTV and SiriusXM Shade 45; The Academy co-founder and Grand Hustle affiliate DJ Drama; DJ Whoo Kid's KRSP brand, Ceaser and Dutchess of Black Ink, XXL Magazine, Shade 45 and more will be presented, along with Season Two of the successful Wiz-curated Wiz Khalifa Collection.

Flat Fitty will also present some exciting partnerships in correlation with the brand's newly developed Terf Distribution, including exclusive "statement apparel" from Brooklyn-based fashion label Invisible Bully, and colorfully unique men's undergarment designer PSD.

Keeping pace with Flat Fitty's music and lifestyle infusion, 50 Cent's premier audio and accessory brand SMS Audio will showcase their latest headphone designs with a vibrant listening station for guests to enjoy inside the booth. Delivering a professional, studio-quality music experience, the SMS Audio line is comprised of the STREET by 50™ and SYNC by 50™ product families - which offers a full range of premium headphones, earbuds and accessories.

The Flat Fitty booth, located in Mandalay Bay Convention Center #16167, will bustle with activity as XXL Magazine / XXLMag.com conduct live interviews with celebrities, athletes and VIPs at the convention. In support of the event, Flat Fitty is releasing the FTFY MVMNT mixtape (link below) hosted by DJ Whoo Kid and DJ MLK, featuring several exclusive tracks and special remixes.

"The ability to bring multiple brands together in partnership inside the Flat Fitty booth is rewarding," says Christian Waters, CEO of Flat Fitty and Terf Distribution. "The coalition is perfect for retail buyers, as all the brands speak a similar quality-focused message. Our presentation speaks volumes on the strides Flat Fitty has made as a core brand over the past few seasons. It will be a privilege as we move forward to showcase our distribution company with the hottest and most respected Youth Culture and Lifestyle brands."

Download the FTFY MVMNT mixtape hosted by DJ Whoo Kid and DJ MLK on DatPiff.com: http://www.datpiff.com/DJ-Whoo-Kid-Flat-Fitty-Presents-FTFY-MVMNT-mixtape.578859.html.

Learn more about Flat Fitty's upcoming Spring 2014 line at http://FlatFitty.com.

Follow: http://Twitter.com/FlatFitty

ABOUT FLAT FITTY (FTFY) http://FlatFitty.com
Flat Fitty has carved out a luxury niche in a crowded headwear marketplace. Through high value collaborations, strong media partnerships and luxury of product Flat Fitty has quickly ascended to the top of the headwear pyramid. With heritage dating back 10 years in private label and OEM design the Flat Fitty (FTFY) collection is being sold in over 20 countries and regions Internationally.

With a new global headquarters in Carlsbad California which was recently featured on Hypebeast's "Spaces" blog and a distribution center rivaling that of the largest brands FTFY will continue their pursuit of bring luxurious headwear to every taste-conscious streetwear consumer globally.

ABOUT TERF DISTRIBUTION http://TerfDistribution.com
Terf Distribution was established to house and distribute the most quality focused and fashionable brands inside the Fashion and Youth Culture industries. With a core music, celeb and athlete tie Terf will be the vertical plugin for Entertainers and Brands alike looking to take their quality products to market.

With heritage dating back almost 15 years with a strong team of seasoned Directors Terf's objective will be to offer a quick "get-to-market" strategy for brands, athletes and entertainers. Offering a full design, development, manufacturing, funding, fulfillment and financial framework Terf will work to identify brands that are market ready with the ability to produce strong multiples.

ABOUT SMS AUDIO http://SMSaudio.com
About SMS Audio, LLC: A premier audio headphone and accessories brand, SMS Audio, LLC is dedicated to improving the way people experience music. SMS Audio combines technology, function and style to deliver studio mastered sound wherever you go. A global audio headphone and accessories brand, SMS Audio is dedicated to improving the way people around the world experience music by combining technology, function and style to bring a superior level of sound, comfort and fashion to every product.

Delivering a professional, studio-quality music experience, the SMS Audio line includes STREET by 50™ and SYNC by 50™. SMS Audio offers a full range of premium headphones, earbuds, and accessories designed to meet the needs of various consumer segments.

In addition to creating products that deliver on their promise, SMS Audio and its founder, Curtis "50 Cent" Jackson, are committed to establish conscious capitalism and help those in need. Through its partnership with Feeding America, the nation's leading domestic hunger relief charity, SMS Audio is dedicated to helping provide one million meals a year to Feeding America on behalf of local food banks. A portion of each U.S. sale of SMS Audio products, in-store or online at SMSaudio.com will help provide meals to food insecure families throughout the United States. Together we can solve hunger.

ABOUT INVISIBLE BULLY http://InvisibleBully.tv/
Rooted in the post-golden age of New York hip hop and street culture, we believe authenticity is everything. We represent struggle and success. We stand for a code of loyalty, strength and honor. We are the both the Underdog and the Champion. Our ethos is "Stand for something or fall for anything" - The mind is the most powerful tool you possess. Thoughts are invisible and only those that believe in the invisible can achieve the impossible. The dream is real if you believe.

Our Statement Apparel consists of limited edition pieces only. We produce a limited quantity of each style and each color each season. This helps guarantee exclusivity and individuality to our Customer.

ABOUT PSD http://PSDunderwear.com
Started in 2007, PSD is the creation of Ryan and Curt Flaitz. The two brothers from a small town in upstate new york believed that, while the fashion industry is a flooded market, brands that consumers can truly identify with are few and far between. The brand today calls many influential athletes their brand ambassadors including Mike Miller, Birdman, Udonis Haslem, Stevie Johnson and many other NBA and NFL Stars.

Focused on a flair for design with a grassroots approach, PSD travels location to location is a high end RV spreading the PSD message at Colleges, Universities and events nationwide. PSD looks to make some big announcements in the first Quarter of 2014 look for big partnerships and continued product that excites.

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