San Francisco, CA (PRWEB) February 12, 2014
Bizo, the global leader in business audience marketing, today announced that it will be hosting the first B2B marketing event series dedicated to helping marketers reach more of the right audiences and turn them into new customers. Bizo’s “B2B Funnelmentals Tour” will feature B2B marketing experts that will share real-world insights and best practices on using channels such as targeted display and social advertising, and leading edge marketing automation techniques to reach, engage, nurture and ultimately convert prospects.
All three stops of the “B2B Funnelmentals Tour” are sponsored by Oracle Eloqua, with Couch & Associates jointly sponsoring the first event taking place in San Francisco on Thursday, February 27th, beginning at 12:30 p.m. at the W San Francisco Hotel. Featured speakers include Sam Adler, director of global demand generation and analyst relations, Zuora; Michelle Carranza, online advertising manager, Zendesk; Sean Callahan, editor-marketing director, Digital Marketing Remix; Andrea Ward, vice president marketing, Oracle Marketing Cloud; Ryan Abreo, vice president of strategy, Couch & Associates; and David Karel, vice president of marketing, Bizo.
Each event will have several interactive sessions including:
- Becoming the Brand to Beat – How to build trust with your brand during the B2B buying process.
- Are Your Prospects Engaged – Social advertising, content marketing, and the arrival of new engagement metrics that go "beyond the click."
- Turning Target Audiences Into Paying Customers – How retargeting and "always on" nurturing can give your lead generation tactics the refresh they need.
- Advanced Display Ad Strategies – Breakout sessions that will share advanced display ad strategies and more.
- Taking Names and Kicking Ads – Guess which display ads and landing pages performed better.
A networking luncheon will precede each event and a happy hour will follow where attendees can make connections and compare notes with other marketers.
Registration is free for all three events. To register for the San Francisco event, please visit: http://b2bmarketing.bizo.com/sffunnelmentalstour. More information on the “B2B Funnelmentals Tour” show in New York City on March 19th can be found here; and additional details about the Chicago event taking place May 7th are posted here. Other roadshow destinations will be posted at http://www.bizo.com.
B2B marketers use the Bizo Marketing Platform to reach their target prospects online and shape purchase decisions. Bizo's data management and targeting technology, fueled by a proprietary audience of more than 90% of the U.S. business population, enables precise and measurable B2B multi-channel marketing programs. The company has earned the confidence of SMB marketers and large global brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use the platform to reach over 120 million business professionals from around the world to impact every stage of their sales and marketing funnel. For more information on Bizo, or for a free look at the business demographics of your website audience, visit http://www.bizo.com.