TABIA Launches 2014 “CityWide” Campaign for Local Business Improvement Areas

The Toronto Association of Business Improvement Areas (TABIA) Seeks Partnership With Media And Government Organizations To Develop Local Business Prospects Through The “TABIA CityWide” Advertising Campaign

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Toronto, ON (PRWEB) February 14, 2014

In an age of big box stores and global competition, supporting small and local businesses has never been more important. Local business drives the economy, strengthens neighbourhoods, and ensures that dollars spent stay within the community to power future investment. Or, as John Kiru, Executive Director of TABIA says,

“As Mainstreet goes, so goes the Community.”

Business Improvement Areas (BIAs) are one way that area businesses work together to support one another and local consumers, driving traffic, beautifying neighbourhoods, and letting the world know about the unique experiences on offer in the community. The CityWide campaign, from the Toronto Association of Business Improvement Areas (TABIA), is designed to give BIAs the opportunity to promote themselves and their events in local media at substantial savings thanks to partnerships with companies in the region. In the past, this campaign has been a powerful driver of economic activity for contributors, sponsors, and participants alike.

Consequently, TABIA is seeking companies interested in supporting local business and generating goodwill in the community through sponsorship of this annual program. Interested companies should reach out to Liana Ling, Marketing Consultant at lling(at)toronto-bia(dot)com for all inquiries.

Contact:
Liana Ling
TABIA Marketing Consultant
647-778-3589
Lling(at)toronto-bia(dot)com

TABIA is a non-profit umbrella organization representing the City of Toronto’s 77 Business Improvement Areas (BIAs) who in turn represent over 35,000 small businesses and property owners. BIAs are responsible for the development of their commercial neighbourhoods and are a diverse and vibrant collection of ethnic, historic and business locations, combining to make Toronto a veritable City of Neighbourhoods.


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