These awards are a feather in the cap for our marketing team and are indicative of our commitment as developers to making Candelas an exceptional place to live.
Arvada, Colorado (PRWEB) February 13, 2014
One of the Denver metro area’s hottest selling residential communities, Candelas, has just received two Gold Awards and four Silver Awards at the Nationals ceremony at this year’s International Builder’s Show (IBS) in Las Vegas.
Each year, the IBS conference hosts thousands of builders, developers and residential building industry professionals from around the world. Attendees gather at the week long event to see and learn about building innovations, new regulations and codes, marketing tactics, design trends and more. The Nationals, hosted by the National Association of Homebuilders’ Sales and Marketing Council, is considered to be the homebuilding industry’s pinnacle marketing recognition event, and a Gold Award its highest honor bestowed.
Candelas community developer, Terra Causa Capital, leads a talented marketing team, which is headed up by award-winning marketing agency, InterCommunications, Inc. with contributions from Internet marketing consultancy, 5Weight Internet Marketing and web design firm, Essentia WebWorks. The team won Gold Awards for:
- Best Print Campaign
- Best Overall Ad Campaign
And Silver Awards for:
- Best Internet Marketing Program
- Best Website for a Community
- Best Ad
- Best Community Signage
Said Nationals judges of the Best Print Campaign: “The strength of this campaign lies in its simplicity. The use of stunning photos and strong headlines instantly captures the essence of Colorado: big skies, endless views and mountain playgrounds. The tag line punctuating each ad reads ‘Life Wide Open.’”
The Judges’ Statement for the Best Overall Ad Campaign award read: “Featuring breathtaking, on-location photography, this campaign captivates. It’s authentic to the area and speaks the local language beautifully to its target audience. This campaign quietly and gracefully grabs your attention,”
Candelas’ Vice President of Marketing and Finance, Creig Veldhuizen said of the achievement, “These awards are a feather in the cap for our marketing team and are indicative of our commitment as developers to making Candelas an exceptional place to live. Our attention to every detail as we design and build Candelas is evident in everything we do - from crafting the best marketing campaigns in the United States to building our LEED Certified recreation centers, large multi-use parks, and 193 acres of trails and open spaces. We are also fortunate to have eight of the top homebuilders in the Denver area as partners and we are especially pleased that new homebuyers have discovered Candelas as demonstrated by our accelerating homes sales in 2013 and into 2014.”
Since its inception, the Candelas residential community in Arvada, Colorado has made an unprecedented commitment to sustainable community design and green building practices. This has been accomplished while attracting the areas finest builders and enhancing the beauty and livability of the community for its current and future residents.
Candelas is located in beautiful northwest Arvada, Colorado between Indiana Street and Highway 93 and just north of state highway 72. The Candelas new homebuilder list includes many of the Denver area’s finest builders, including: Century Communities, Lennar, Richmond American Homes, Ryland Homes, Standard Pacific Homes, Tri Pointe Homes, Village Homes and an exclusive collection of custom builders. Each builder offers a variety of homes and architectural styles for every budget with homes priced from the $300s to over $1 million.