Channel IQ Announces Webinar Event on Enforcing Resale Price & MAP Policy

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Industry leader Channel IQ, welcomes price policy expert, Gene Zelek, for their next webinar discussing best practices for enforcing resale price and MAP (Minimum Advertised Price) policies on major online marketplaces.

Channel IQ Is the leader in online pricing intelligence, MAP enforcement and brand protection.

Channel IQ

Manufacturers need to realize their actions around enforcing a resale price policy are critical.

Channel IQ, the world’s leading provider of online pricing intelligence, brand protection, and channel management solutions, announced today the next webinar in their “Know What You Don’t Know” series: Put-Up or Shut-Up | Successfully Enforcing Resale Price & MAP Policies with Amazon & Others. This webinar features Gene Zelek, Attorney for Freeborn & Peters LLP, and David Howell, Channel IQ’s Director of Global Brand Protection. It will explore the challenges facing manufacturers in enforcing their price policy, and strategies to strengthen and enforce a price or MAP (Minimum Advertised Price) policy in online marketplaces.

This webinar will cover topics including:

  •     Reducing the likelihood of violation
  •     Enforcement flexibility
  •     The right way to pull the trigger
  •     Factors impeding policy enforcement
  •     Optimizing infrastructure
  •     Oddball events and pitfalls
  •     Much more

The Channel IQ Put-Up or Shut-Up | Successfully Enforcing Resale Price & MAP Policies with Amazon & Others webinar will be held on Wednesday, February 19, 2014 from 12:00 to 1:00 pm central time (1 pm EDT or 10 am PDT). Webinar registration is available online at:

Eugene F. Zelek, Jr. is a Partner in the Marketing Law Practice Group and co-chairs the Antitrust and Trade Regulation Group at Freeborn & Peters LLP. Gene focuses his practice on marketing-related law, applying extensive counseling, transactional and litigation experience on behalf of a wide variety of leading consumer and industrial businesses and consulting firms throughout the world. His areas of emphasis include antitrust, pricing and distribution, as well as branding, licensing, intellectual property, entertainment, strategic alliances, supply relationships, complex contracts, advertising and new product development.

David Howell has over 14 years of global experience in the development of online Brand Protection, Global Domain Management, and Reputation Management solutions for fortune 1000 companies. David has consulted with brands such as Apple, GoPro, and Wal-Mart on their enforcement strategies and has collaborated with cross-functional teams to develop and execute those strategies. He has proven success in developing cost effective plans to protect brands that provide actionable results.

About Freeborn & Peters LLP

Freeborn & Peters LLP is a full-service law firm headquartered in Chicago, with international capabilities. Freeborn is always looking ahead and seeking to find better ways to serve its clients. It takes a proactive approach to ensure its clients are more informed, prepared and able to achieve greater success – not just now, but also in the future. While Freeborn serves clients across a broad range of sectors, it has also pioneered an interdisciplinary approach that serves the specific needs of targeted industries, including food, private equity and venture capital, transportation, and insurance and reinsurance. Freeborn is a firm that genuinely lives up to its core values of integrity, caring, effectiveness, teamwork and commitment, and embodies them through high standards of client service and responsive action. Its lawyers build close and lasting relationships with clients and are driven to help them achieve their legal and business objectives.

About Channel IQ

Channel IQ is the leading provider of online price monitoring, brand protection, and channel management solutions to manufacturers, distributors, and retailers. Channel IQ provides real-time, online promotion, and pricing information, empowering major manufacturers and retailers to quickly and profitably handle channel issues and competitive situations. Channel IQ combines integrated reporting, interactive applications and services to enable manufacturers and retailers to automatically act on real-time data.

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