(PRWEB) February 13, 2014
Color Me Rad 5K is celebrating reaching 2 million fans on Facebook with a personal-sized blast of color. The all-new Color Blaster will give runners more color in the palm of their hands; like being a graffiti artist without committing a felony. Color Me Rad is all about encouraging the fun side of fitness.
"With the Color Blaster you can really let loose on the color," said race organizer Scott Crandall. "You can blast your friends with more color than ever, and none of your art work is permanent."
More than 950,000 runners across North America have participated in Color Me Rad. The non-competitive, family-friendly atmosphere makes this race accessible to all. Runners start the race with a sparkling white t-shirt. By the time participants cross the finish line, they’ll look like a kindergarten art project gone oh-so-right. Finishers celebrate their accomplishment by throwing their own color into the air, creating a final explosion of color. In addition to the run, post-race dance parties and a "bring your friends" atmosphere keep people coming back each year.
Inspired by the Holi Festival of India, a group of friends decided to bring some excitement to the sport of running through color, music, and a total disregard for the mundane. "We want our runners have a ridiculous amount of fun," said Crandall. "This is your chance to get out of the box and have a great time while you’re getting fit."
Color Me Rad is a for-profit event that gives a portion of the proceeds of each race to a local charity. "The only thing better than getting covered from head to toe in color is knowing that it also helps a good cause," Crandall said.
Participants of all ages are welcome to run or walk. Registration is available at colormerad.com.
In 2014 Color Me Rad™ will hold races across the U.S. and Canada in more than 110 cities. For more information and to see additional race locations, visit http://www.colormerad.com or on Facebook at http://www.facebook.com/colormerad5k.