(PRWEB) February 13, 2014
Social Traffic, Inc. says local business owners need to list their business in the same business categories that in-proximity consumers are searching to find their solution and are ready to buy.
"Business listings in high-traffic business directories are indexed by search engine crawlers as solutions to problems researchers are entering into search engines as keywords. A good example is someone searching the plural, Plumbers Jacksonville. This person is still searching for more information about plumbers in general, in Jacksonville. This particular researcher is earlier on in their research phase than someone searching the singular, Jacksonville Plumber. This researcher knows exactly what they want and are ready to spend money on it," says Social Traffic, Inc. founder, Simon U. Ford.
"Local marketing online is about building a web presence that’s seen first by in-proximity consumers looking for your solution. If you are found first you want to take the researcher off the search engine market. If, using the example above, they are still researching plumbers in Jacksonville, where you take them must deliver more information, where by if they are ready to buy, you want them to call," Ford goes on to explain.
"If you get their attention but don't satisfy their hunt for a solution they will search again. Obviously with Google's emphasis being to provide their users the best experience possible, the more researchers who don’t search again after finding your listing the more reliable a result you become for Google to serve other researchers looking for what you sell," Ford said.
"The more digital touch points recorded against customers engaging your local business, with the least bounces, the more valuable that local business becomes as a strategic partner to companies like Google whose brand is enhanced the more consumers find what they are looking for in their first search. Local marketing online is a process of optimizing the number, and quality of touchpoints a business has with in-proximity consumers through the social, mobile and desktop web," says Ford.
Simon U. Ford is founder of Social Traffic Inc., a social marketing agency specializing in social infused mobile and reputation marketing. The agency’s slogan is, "We won’t find you new customers, we re-engineer your web presence, so they find you."
Learn more about optimizing local business listings here.
Learn more about Social Traffic, Inc. here.