Atlanta (PRWEB) February 12, 2014
Apartment Guide announces Gables Residential, an Atlanta-based privately held real estate investment trust, has set up its nationwide portfolio onto Apartment Guide’s Certified Resident Ratings & Reviews℠ platform. Developed in partnership with Kingsley Associates, the leading real estate research and consulting firm, this ratings and reviews service is the multifamily industry’s first platform that enables and allows for reliable and true feedback exclusively from current residents.
“Ratings and reviews are growing in both sophistication and necessity within the multifamily industry,” said Arlene Mayfield, Senior Vice President of RentPath and President of Apartment Guide, Rentals and Homes Divisions. “As the exclusive platform offering authentic certified ratings and reviews from a property’s current residents, we are establishing long-term value for our clients and the entire industry. We believe Gables and our other participating clients gain improved online reputation management capabilities and are better equipped to provide residents and prospective residents with first-rate customer service. We are thrilled to provide this service to them.”
Since its launch in early 2013, Certified Resident Ratings & Reviews has grown substantially and now boasts more than 80,000 certified ratings and reviews. Clients who opt-in for the free service are realizing significant impact to their community listings on ApartmentGuide.com. Apartment Guide data indicates listings with certified ratings and reviews are experiencing an increase of 25 percent page views on the property details page, unique visitor growth of eight percent and an upturn in leads of five percent. Additionally, 80 percent of users have greater than a 3.5 star rating and communities with four or more stars are witnessing close to a 20 percent bump in leads.
As an existing client of both Apartment Guide and Kingsley Associates, Gables’ ratings and reviews are connected to the firm’s customer service survey process, which ensures the responses are certified as genuine, reliable and timely. Furthermore, this seamless integration allows Kingsley to route new ratings and reviews directly to Apartment Guide where property managers are able to view and respond to each review individually on their listing.
About Apartment Guide
Apartment Guide is the most trusted rental resource that connects apartment consumers to their ideal place to live. With an unmatched search capability and constantly refined tools and industry insights, Apartment Guide provides consumers with a clear and simple guide to apartment living through content-rich apartment listings in a user-friendly format with Internet, mobile and social media solutions.
Leading the industry with first-to-market mobile introductions of iPad™, iPhone® and Android™ applications, as well as Reputation Monitor and SocialMedia Manager, Apartment Guide’s multi-platform search capability allows renters and property managers to connect wherever they are, whenever they want, in the medium that works best for them. The brand’s commitment to maximizing owner and manager value makes Apartment Guide a leading multifamily housing industry partner.
Apartment Guide is a division of RentPath, Inc., with headquarters in Norcross, Georgia (outside of Atlanta). For more information, visit http://apartmentguide.com or for advertising information, visit http://listonapartmentguide.com. Also, for additional insight on moving and more, visit Apartment Guide’s blog and connect with Apartment Guide on Facebook, Twitter, YouTube, Pinterest and Google+.
About Kingsley Associates
The most successful firms in real estate rely on Kingsley Associates for cutting-edge business intelligence solutions. Kingsley Associates' services include annual resident satisfaction assessments as well as event-driven surveys focused on specific lifecycle interactions (prospect, move in, renewal, work order and move out). In 2013, Kingsley surveyed 2.7 million current and prospective residents on behalf of its clients and is home to the deepest and most sophisticated benchmarking tool, the Kingsley Index. Kingsley Associates also provides: client perception studies, strategic consulting and operations benchmarking services. To learn more, please visit our website http://www.KingsleyAssociates.com or our blog http://www.kingsleyinsight.com.
About Gables Residential
Gables Residential is an award-winning, vertically integrated real estate company and privately held REIT specializing in the development, construction, ownership, acquisition, financing and management of multifamily and mixed-use communities. Gables manages approximately 35,000 apartment homes and 500,000 square feet of retail space in high growth markets throughout the United States, including Atlanta, Austin, Dallas, Houston, South Florida, Southern California and metropolitan Washington, D.C. The company has received national recognition for excellence in development, management, sales, marketing, training, benefits and corporate accommodations. These achievements reflect the impact of the company’s experienced and dedicated team members, superior knowledge of the markets served, and expertise in development and management. For more information, please visit http://www.gables.com.
MEDIA CONTACT INFORMATION:
Kate Silva / RentPath
678-421-3407 | ksilva(at)rentpath(dot)com
Marlena DeFalco / LinnellTaylor Marketing
303-682-3943 | Marlena(at)linnelltaylor(dot)com