Deadgoodundies joins the Big Live Lingerie Debate at MODA UK - adding men’s underwear into the mix

This season’s Big Live Lingerie Debate at the MODA UK fashion trade show at the NEC in Birmingham will feature one of the founders of men’s underwear website Deadgoodundies.com. Jane Garner will be putting men’s underpants into the mix on Monday February 17th.

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BIG LIVE LINGERIE (AND MEN’S UNDERWEAR) DEBATE

Deadgoodundies joins the Big Live Lingerie Debate at MODA UK - adding men’s underwear into the mix

Not only is selling online very different from bricks and mortar retailing, the market for underwear for men has a very different pattern and trends than lingerie for women.

(PRWEB UK) 12 February 2014

MODA is the UK’s largest fashion industry event and Moda Lingerie and Swimwear is the only dedicated trade exhibition in the country. The show presents thousands of collections of lingerie and swimwear for women, menswear, womenswear and footwear - as well as a growing number of men’s underwear brands.

This season the Big Live Lingerie Debate in the Lingerie & Swimwear Hall on Monday February 17th will have a new angle - sales of men’s undies. The line-up of experts includes Sue Birchmore, a partner in D'Braz, owners of two independent lingerie shops in Banstead and Cobham in Surrey, and Claire Franks, founder of the Intimate Apparel Consultancy and lingerie agent for Patricia Eve Ltd. The debate will be led by ITE Moda Ltd's Commercial Director Nick Cook.

Commenting on her invitation to speak at the show, Jane from DGU said: “I’ve seen previous debates at MODA and they can get quite lively. I have two lines of expertise - one working with Deadgoodundies.com and the world of men’s boxer shorts, briefs and swimwear, the other more than 20 years’ experience writing for the fashion trade, for the last decade for Underlines, the leading lingerie and swimwear magazine for the UK. So I see the industry from several angles.”

The Lingerie Debate is just one of a series of seminars at MODA, bringing together business leaders and experts from across the fashion industry to talk about topics from marketing and social media to techniques for increasing profit margins and controlling stock.

Jane is looking forward to sharing her experience - and delegates’ questions about the men’s underwear market. She helped found DGU in 2007 and her work for Underlines gives her deep understanding of women’s underwear as well.

“Not only is selling online very different from bricks and mortar retailing, the market for underwear for men has a very different pattern and trends than lingerie for women,” she says. “Just as women will buy underwear for different occasions, purposes, even moods, men’s underwear designers have extended the scope way beyond classic boxers to contemporary hipsters and briefs in a huge variety of shapes. And in the past couple of years jockstraps and long johns have had a fashion makeover.”

Company Information
Deadgoodundies is an online only retailer stocking the best in designer men's underwear and swimwear from all over the world including: (in alphabetical order) Big Boys, Body Art, Bruno Banani, Bum-Chums, Clever Moda, Doreanse, Ergowear, Gregg Homme, HOM, Jockey, Joe Snyder, MANstore, Modus Vivendi, Mundo Unico, Olaf Benz, Pikante, Roberto Lucca, Sloggi and Wild Milk. DGU stocks everything from thongs and strings to briefs, hipsters, boxers and shorts as well as selected loungewear, socks, nightwear, T-shirts and more from their bestselling brands.
DGU are incredibly media friendly and always have high res images for fashion pages and samples for photo shoots as well as expert comment and market insight from partners Adam Davies and Jane Garner.

For more information contact DGU PRs Jane or Charlotte on 01743 271615 (international +44 1743 271615) or email pr(at)deadgoodundies(dot)com.