Trifecta Partners with the Kentucky Horse Park on First of Three Websites

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Company Expands Its Relationship with Leading U.S. Tourist Attraction

Kentucky-Horse-Park-website

Kentucky Horse Park website

A responsive site was key, but it was just as important to create a site that shows the beauty of our horses and property, entices visitors to come see us, and provides easy, user-friendly access to all of our site information.

On Monday, January 20, 2014, Trifecta launched a new website for the Kentucky Horse Park, featuring a responsive web design, which services site users from a wide range of Internet devices.

Having worked with the horse park since 2012, this was the first of three opportunities for Trifecta to work with the park from a web design perspective. Currently in the works are new websites for the International Museum of the Horse and the Kentucky Horse Park Foundation, which will be launched later this winter and also will be responsive in nature.

“The horse park needed a site that caters as much to people with mobile devices as it does to people with traditional desktops and laptops,” said Jonathan Moore, partner at Trifecta. “By utilizing a responsive website design, we are able to give users a great web browsing experience, no matter what kind of Internet access they may be employing.”

A responsive website essentially responds to a user’s device, whether it’s a smartphone, tablet, laptop, or desktop, delivering content in a manner most compatible with the user environment. With Internet browsing habits generally trending more toward mobile devices, Trifecta offered a responsive website to satisfy the horse park’s growing demand. Instead of building a separate mobile website or developing smartphone apps, businesses and agencies like the horse park can opt for websites that adapt automatically to a user’s screen size.

“We want the park’s many different user groups to be able to access a fully functioning website no matter what type of device they will be using,” said John Nicholson, executive director of the Kentucky Horse Park. “A responsive site was key, but it was just as important to create a site that shows the beauty of our horses and property, entices visitors to come see us, and provides easy, user-friendly access to all of our site information.”

The Kentucky Horse Park website also features a cleaner, aesthetically pleasing look that facilitates easier navigation for the park’s multiple user groups. With a vast amount of content to offer, the website is organized to promote efficient browsing for both horse park regulars and first-time tourists, as well.

In a short amount of time, Trifecta has garnered much attention in the Lexington area by designing award-winning websites and web applications (web apps). Along with the three Kentucky Horse Park web properties, Trifecta has long been associated with the American Saddlebred Museum and is also designing a new website for the New York-based Harness Racing Museum and Hall of Fame.

In the midst of its busiest year yet, Trifecta currently is expanding to meet the needs of Lexington’s website development market, as well as into other realms of marketing and digital media. The company also continues its focus in 2014 on bringing clients into the smartphone/tablet browsing era through responsive websites.

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About Trifecta:
Trifecta was formed in 2010 as a full-service design, custom development and marketing agency. The company operates from its home base at 149 Jefferson Street in Lexington, Kentucky and maintains clients both locally and nationally. For more information, visit http://www.trifectaky.com.

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Jonathan Moore
Trifecta
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