Just Announced—PR News’ Annual PR Measurement Conference April 8 at the National Press Club in Washington, D.C.

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Attendees will learn how to effectively measure their media relations, social media, reputation and crisis management programs and get the latest best practices in PR measurement.

Top PR measurement experts will convene at Washington, D.C.’s historic National Press Club on Tuesday, April 8 to share the latest real-world tactics used to show senior leaders the value and effectiveness of communications programs. PR News’ Measurement Conference is the most important metrics-focused day of learning of the year, and the 2014 edition will feature leading lights of measurement from organizations such as MasterCard, AARP, Dow Chemical Company, Porter Novelli and more. The early bird rate ends March 13, 2014. Group discounts are available.

At PR News’ Measurement Conference on April 8, speakers with expertise in building metrics-based PR programs will offer communications professionals at b2c and b2b companies, agencies and nonprofits practical instruction on how to develop only those PR programs whose value can be proven with metrics, establish key performance indicators for social media programs, choose the right tools and present results to senior leaders.

To register online, visit http://www.prmeasurementconf.com.

Among the distinguished measurement experts who will present are Andrew Bowins of MasterCard, Carrie Schum of Porter Novelli, Sebastein DuChamp of GE, Tammy Gordon of AARP, Dwayne Roark of Dow Chemical Company, Sandra Fathi of Affect, Maria Saltz of Adobe and Allyson Hugley of Weber Shandwick.

The PR Measurement Conference will include a networking breakfast and lunch as well as a keynote address during lunch and multiple networking breaks. Experts will also break down organizations’ successful use of PR metrics to tie communications to business goals through three case study analyses.

Register now at http://www.prmeasurementconf.com; the early bird rate ends Thursday, March 13.

PR News will hold a morning Google Workshop on April 7 followed by its annual CSR Awards Luncheon. At the Google Workshop, trainers from Google and Westat will teach attendees how to effectively leverage the capabilities that Google has to offer for their communications initiatives. The CSR Awards Luncheon will recognize the most outstanding communications efforts powering corporate social responsibility initiatives. All three events will take place at the National Press Club in Washington, D.C.

For questions regarding the conference, workshop or luncheon, contact PR News’ Saun Sayamongkhun at saun (at) accessintel (dot) com.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit http://www.prnewsonline.com.

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