Richardson to Host Special Workshop at Sales 2.0 Conference for B2B Sales Leaders in Philadelphia on March 11

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David DiStefano, President and CEO of Richardson, will present at a special workshop in Philadelphia on March 11 designed to teach B2B sales leaders how to identify and communicate value to prospects and customers.

Richardson, a leading global sales training and performance improvement company, announced that David DiStefano, President and CEO of Richardson, will be presenting at a special Sales 2.0 workshop called “A Framework for Using Insights to Provide Value to Customers and Win More Deals.”

The workshop will be held on Tuesday, March 11, one day after the Sales 2.0 Conference at the Ritz-Carlton Hotel in Philadelphia. Registration is still available for both the special workshop and the Sales 2.0 Conference, which will focus on sales transformation strategies.

Targeted at B2B sales leaders, the workshop will introduce a framework that supports salespeople in finding connections with buyers who think their market has been commoditized. DiStefano will discuss the necessity of having sales teams equipped with information and insights that add value, create credibility, and, ultimately, help them differentiate themselves from competitors.

In the workshop, participants will learn:

  • What an insight is and is not
  • A framework to help sales reps best leverage insights and provide greater value to customers
  • How sales teams can personalize an Insight Message
  • How to prepare teams to effectively present insights, create needs, and shape the customer’s thinking
  • Pitfalls to avoid when leveraging insights in the sales process

“I am excited to be partnering with Selling Power on this special half-day event in Philadelphia,” says DiStefano. “As buyer behavior continues to change, sellers need to be equipped with the skills to provide their customers more value. In this workshop, we will teach sales leaders how their sales organizations can differentiate themselves in today’s environment.”

“We are pleased to be hosting a special workshop in partnership with Richardson,” says Gerhard Gschwandtner, founder of Selling Power Magazine and host of the Sales 2.0 Conference. “In today’s commoditized market, it is more important than ever for sellers to find ways to differentiate and to show in measurable ways how they can provide value to prospects and customers. This workshop will benefit any sales leader who wants to support the efforts of the sales team to connect with buyers in profitable ways.”

On March 10, the day before the workshop, DiStefano will address the general audience at the Sales 2.0 Conference during his main stage presentation, “Sales Process Optimization: Best-Practice Strategies for Implementation and Execution.” The full roster of speakers for the Sales 2.0 Conference includes executives from Hewlett Packard, Xerox, and NEC Corporation. Attendees of the conference are expected to include C-level executives, sales operations leaders, and director-level and above titles in sales and marketing roles.

The cost of attending the workshop is $50 for participants in the Philadelphia Sales 2.0 Conference and $125 for non-participants.

To register for this workshop, visit:
Connect with Richardson

About Richardson

Richardson is a global sales training and performance improvement company that helps leading organizations improve sales results. We do this in three ways. We analyze the structure and talent of your sales force, we train and develop your sales team, and we continue that development through coaching and reinforcement. We equip your sales leaders and sales force with the skills and strategies they need to win in today’s complex selling environment. What is unique about Richardson is how we create truly customized solutions that change behavior and provide measurable results. Learn more about Richardson by visiting us on the web at

About the Sales 2.0 Conference

The Sales 2.0 Conference showcases leadership strategies and SaaS technologies that help B2B sales and marketing leaders create more competitive teams and drive higher profits. Attendees learn how to achieve measurable success in such areas as CRM use, sales and marketing collaboration, lead generation and pipeline management, social media for sales and marketing, analytics and metrics management, customer engagement, sales transformation and change leadership, and sales process improvement.

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Jim Brodo
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