Bellucci Premium Responds to an Article Discussing the Controversy of Flavored Extra Virgin Olive Oils

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Bellucci Premium comments on an article that discusses the legality of flavored extra virgin olive oils.

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Bellucci Premium, a high quality organic olive oil producer,responds to an article published by Olive Oil Times on the legality of flavored extra virgin olive oils and if they should be labeled “extra virgin.”

In an article published by Olive Oil Times on February 11th titled “Olive Council Examines ‘Legality’ of Flavored Extra Virgin Olive Oils,” the legality of flavor infused olive oils claiming they are “extra virgin” is discussed. The International Olive Council (IOC) has stated, “How can virgin olive oil be considered ‘extra’ when the substances added to it make it impossible for organoleptic analysis to confirm that it really is extra grade?” However, the OIC sees that this is a delicate issue and has asked those in the olive oil industry for their opinions.

The IOC has been asked about flavor infused extra virgin olive oils for years. IOC executive director Jean-Louis Barjol has said, “The IOC is keen to make sure that consumers are given verifiable information and that business operators know where they stand legally. It therefore wishes to engage in a discussion on whether to draft an explanatory paper on these products to which the IOC trade standard is not applicable.” The IOC has asked delegates in member countries and experts for their feedback on the issue in order to make a fair decision.

Natalie Sexenian, the marketing manager for high quality Italian olive oil producer Bellucci Premium, says, “Technically, ‘extra virgin’ is supposed to mean completely pure, untouched, and unprocessed. While some of these oils may have started as extra virgin and the quality of the extra virgin grade is there, it is difficult to determine a fair way to label these oils. It could allow the grade ‘extra virgin’ to be used in a wider sense, which could adversely affect the high quality standards it normally is associated with.”

Bellucci offers three different types of oil, including an organic option, with a mild peppery flavor and fruity undertones that will satisfy any palate. Bellucci Premium Toscano extra virgin olive oil uses olives that are grown on the beautiful landscapes of Tuscany, and maintained by 3rd and 4th generation farmers. The third type of oil Bellucci produces is the finest 100% Italian extra virgin olive oil, grown in many different regions of Italy.


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Scott Darrohn

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